Using Google Analytics to Improve Your Website By PaperStreet Web Design

Why use Analytics Improve Improve.

Why use Google Analytics Easy to install Integrates with Paid Campaigns Integrates with Webmaster Tools Free

Key Areas to Review Visitors (Overview, Demo, Behavior, Technology, Social & Mobile) Advertising (AdWords) Traffic sources (Sources, SEO) Content (Overview) Conversions (Goals) Monthly Review Process & Testing

Visitors: Overview Visits Unique Visitors Pageviews Pages/Visit Avg. Time on Site Bounce Rate

Visitors: Demographics Location Language

Visitors: Behaviors New vs. Returning – Are they are new or returning visitor? Frequency & Recency – Number of times the visitor returned to your site. – How often they returned. Engagement – Length of visit.

Visitors: Technology & Browsers

Visitors: Social This is brand spanking new. – +1 auto tracked – Must Setup Other Services – _gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]); Engagement Action Pages

Visitors: Mobile Overview Device Types

Advertising Only applies if you are using AdWords

Traffic Sources: All Traffic Direct, Referrals, & Search Where does your traffic come from? Search, Referral Direct Paid

Traffic Sources: SEO Integrate with Google Webmaster Tools Show Queries that lead to your website Landing Pages & Geographical too!

Content: Overview Pageviews Unique Pageviews Exit Pages Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Conversions Goals How to setup Confirmation page

Monthly Review Process Exclude your own IP network Setup 1 hour per month to review. Review Overviews. Compare Months and Years Research negative trends. Conversion Rate Optimization – Setup conversion test. – Change one thing and track.

What is Next Review your Website – Integrate Google Analytics if Needed. – Review your Analytics Make Changes and Test