Welcome to the SP Art Studio. NOTE: Your design cannot be started until you complete and return this brief. start

2. Tips 4. The Napkin Drawing 5. Your Design Elements How Design Team Works Video Here LIMIT REVISIONS OUR DESIGN TEAMA GREAT EXPERIENCE We’ve recruited world-class artists to make sure your vision becomes reality. This brief is just an overall guide for our artists, feel free to add or delete slides as necessary to convey your input. In order for us to make hundreds of posters for free we must limit the design revisions to just two. Please keep this in mind, and make this brief as accurate as possible! Don’t worry, we’ll work with you, but let’s try to get it right the first time! Squadron Posters takes pride in creating lasting artwork and lasting relationships. Please let us know if there’s anything we can do to make this experience better! Let’s make some amazing artwork together! We can start designing once we see your ideas. SP 1 1. Overview 6. Complete!3. About Your Org Please complete each green box in the following slides and this back to us.

What makes a Squadron Poster? TravelAdventureBeauty We create posters featuring iconic skylines and landmarks…Of course, McChord AFB isn’t in Seattle but if you’re stationed there, your adventure surely involves the Space Needle! This is what makes Squadron Posters different–it’s about remembering where you’ve lived and what you’ve seen with a vintage-themed travel poster. 2 Let’s make artwork so beautiful you’ll hang it in your living room! Anyone can illustrate a gray aircraft on a white background. At Squadron Posters we make original, stunning artwork! SP 2. Tips 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Your adventure turned into: Custom Recruiting Poster Personal Movie Poster Join the cause! Propoganda-style prints 3. About Your Org

Do’s 3 SP 2. Tips 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Think about the travel and adventure that makes your poster unique. Use themes such as “visit”, “come see” or any other clever or creative idea you can come up with! Keep it clean and simple Look at your favorite designs, less is more! Be open to colors outside of a blue sky, green trees, and gray aircraft (this is a photograph)…vintage prints are about unique color schemes! Be creative! Dont’s We strongly suggest limiting patches to 2 or less Don’t cram too many aircraft onto a poster. It looks crowded & just plane bad (no pun intended) Don’t try to make everyone in your organization happy (it’s impossible!) Try not to focus on base buildings, instead focus on the experience around the base. Don’t make the audience too narrow Most issues revolve around requesting too much on one poster (keep it simple!) 3. About Your Org What not to do: What to do:

Tell us about your organization: 4 SP 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Example: The 6th Airlift Squadron (6 AS) is part of the 305th Air Mobility Wing at Joint Base McGuire-Dix-Lakehurst, New Jersey. It operates the C-17A Globemaster III supporting the United States Air Force global reach mission world wide. McGuire is only 45 minutes away from Philadelphia, an hour from Times Square, NYC and right near the famous Jersey Shore. It’s the oldest airlift squadron in the Air Force! The squadron name is “the Bully Beef Express”. Your unit’s public information here:

5 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview The Napkin Drawing: this is the most important tool for your artist. Create a rough sketch of your poster design idea. Don’t worry about your artistic skills, we just use the sketch to ensure everything fits and it gives us a direction for the overall layout. Draw on! SP Example: Your Napkin Drawing Here:

6 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview The Background: We need a high resolution photo to make the background, please place one in the green box. SP Example Photo: Your Background Photo here:

7 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Aircraft/Ships specifics: Please place a photo here with arrows pointing out the specific antennas, prop blades, pods or anything that we need to know to make the right model. Find a photo that is from the same angle you wanted in your napkin drawing. Also, please don’t point out anything classified, keep it to “this” and “that”. SP Replace this with photo with your own, use arrows for important things. This Ball These Racks This These Racks

8 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Other Elements: feel free to add anything here for the artist to pull from. SP Additional space for ideas, if needed!

9 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Typography: What is your poster going to say? We recommend a top and bottom line as options for your artist. Ultimitely, it will be up to them to do what fits best on the design. Make sure to type exactly what you want because our artist will copy and paste from here (e.g. 345 Sq vs 345 th SQ) SP PHOENIX ARIZONA Learn to Fly the Viper At Luke AFB at Luke AFB Your text here:

10 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Inspiration: We’d like to know your style and taste for design. Please google image search “vintage travel poster” and paste anything you like in here. Also, squadronposters.com examples work too. SP Examples:

11 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Poster description: Once you approve, the design will be launched to over 50,000 facebook fans. What do you want it to say on the product page about your unit? Ensure this information is public and not classified in nature. Your type here SP

12 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! 1. Overview Your artwork is almost on our drafting tables! Your artist is waiting! Please save and this to: Your artist will work over the next few weeks to develop a draft. We will contact you when it’s ready for review!

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