University of California, San Diego The 2011 Entering Class & Their Expectations – Keeping Pace with the Millennial Student Mae Brown Assistant Vice Chancellor and Director of Admissions Admissions & Enrollment Services

National Enrollment Trends U.S. Census Bureau Data & Population Projections

Undergraduate Enrollment Will Expand by 2.6 Million Students Millions of undergraduates

Big States Where Undergraduates Will Increase the Most Largest Undergraduate Enrollment Increases Number of Students California ,000 Texas ,000 Florida ,000 New York ,000 Arizona ,000 Five states with the largest increases in undergraduate enrollment 2007 study from WICHE– added Nevada and Utah as growth states ETS Analysis of U.S. Census Bureau Data and Population Projections

States With Declining Growth Kansas Louisiana Montana New Hampshire North Dakota South Dakota Vermont Wyoming

Racial/Ethnic Change in Undergraduate Enrollment, Percentage Point Change in Share of Undergraduates Significant Changes in Demographics

Percent of High School Graduates Eligible for UC By Race and Ethnicity

UCSD Enrollment Trends

UCSD’s Freshman Profile ApplicantsFall/Winter AdmitsFall Registered YearApplicantsAdmits App/Admit Rate Accepts Admit/Accept Rate 2011*53, ,09318,35638%3,94722% ,04617,67938%3,74921% ,365 FallWinterFall & WinterRegisteredFall 19, %4,29223% 19,717Total ,07319,17843%4,14122% ,586 FallWinterFall & WinterFall 20,0491,296 49%4,58923% 21,345Total YearApplicantsAdmits App/Admit Rate Registered Admit/Reg Rate ,518 FallWinterFall & WinterFall 17, %3,72021% 17,891Total ,330 FallWinterFall & WinterFall 16, %3,87424% 17,269 Total ,438 FallWinterFall & WinterFall 16,2821,336 41%3,79922% 17,618 Total ,35417,09241%4,24325% ,18716,49343%3,98124% ,69113,71838%3,12223%

Transfer Students Applicants/Admits/Enrolled ApplicantsAdmitsRegistered YearApplicantsAdmits App/Admit Rate Registered Admit/Reg Rate 2011*17, ,3728,03156%2,56832% ,5726,83159%1,94228% 20089,8716,44365%1,87629% 20078,8726,49473%1,74227% 20068,9455,75564%1,48226% 20059,2915,93964%1,68028% 20049,8254,82449%1,32527% 20038,8545,05857%1,45529% 20027,8904,86062%1,49831% 20017,0414,41263%1,25028% 20006,3753,61357%1,11131%

Student Services Keeping Pace with Today’s New Students

Millennials Rising – Who Are They? “ Today’s kids are on track to become a powerhouse generation, full of technology planners, community shapers, institution builders, and world leaders, perhaps destined to dominate the twenty-first century like today’s fading and ennobled G.I. Generation dominated the twentieth. Millennials have a solid chance to become America’s next great generation.” Neil Howe & William Strauss “Millennials Rising: The Next Great Generation”

Common Characteristics Born in the 1980’s to Baby Boomers who provided a structured and scheduled environment filled with educational and extracurricular activities Close relationships with parents who want to remain involved in their children’s daily lives once they leave home Technologically advanced and computer proficient Spend hours communicating online and via cell phone Receive extensive and rapid exposure to vast information; the most informed generation of all time

Defining Traits Positive, cooperative team players; engaged in co-curricular activities since kindergarten Technologically savvy, less sophisticated in humanities Demand consistency and structure Perceived as “over-parented”; they are less mature than their predecessors. They still ask parents what to do when they are experiencing high levels of stress and anxiety. Parents are more likely to assume a consumer customer stance “I’m paying for this so I want it this way.” Long hours spent isolated in front of a computer screen has left many without the proper social skills to navigate in the real world

Character Traits Confident Optimistic Rule-Oriented Works Hard High Expectation of Authority “Zero Tolerance for Institutional Failure”

Expectations of the Millennial Student Convenient, Easy-to-Use Resources Intuitive, Web-based Applications to Conduct Personal & Business Transactions Online Receive Timely Information Communications to Stay Connected to Family, Friends, Faculty, and the Campus Community

UC/UCSD Meets the Challenge Delivering Web-Based Technologies  ApplyUC – Online Application Tool  TritonLink  Parents & Family Website  Communications – UCSD provides an account for every student  Student Services Center – Opened 2007

ApplyUC Online Application for Admission & Scholarships The Majority of Fall 2011 Applicants will Apply Online A Virtual Tour Assists Applicants with Completion of their UC Application

TritonLink Applicants who were offered admission to UCSD utilized TritonLink to: Access their Online Admit Packet to submit their Statement of Intent to Register and pay their application fee online with eCheck Access admissions decisions and verify receipt of incoming transcripts Register online, add and drop courses, update their personal information, and print their Schedule of Classes

TritonLink The UCSD Web Portal Initiative for Student-Centered Services A Campus Portal for Student Needs To Serve Students More Effectively & Efficiently To Provide Students with One Resource for Both Information and Transactions To Enhance Services and Provide Positive Experiences

Student Services Center Opened 2007 Consolidation of Enrollment Services within one building Undergraduate Admissions Registrar Financial Aid & Scholarships Student Affairs Student Business Services

Parents & Family Website Designed Especially for Parents & Families Parent Publications Provide Timely Information Campus News Keep Them Involved in Community

Strategies for Success Faculty and staff must recognize the difference in the Millennials’ attitudes and behavior as a result of this social and technological revolution and implement programs that address their needs Students need to be provided ample opportunities to acquire skills to manage their daily life and assume greater accountability. Opportunities for personal interaction with one’s peers and community are encouraged. Use of online transaction-oriented technologies, such as TritonLink, will provide information retrieval and access to personalized information including registration, class schedules, and campus events becoming the new vehicle for delivery of student services.

Bibliography Millennials Go To College Neil Howe & William Strauss Millennials Rising: The Next Great Generation Neil Howe & William Strauss Knocking At the College Door Western Interstate Commission for Higher Education Crossing the Great Divide: Can We Achieve Equity When Generation Y Goes to College? Anthony P Carnevale & Richard A. Fry

Mae W. Brown (858) THANK YOU! Q & A