Community Best Practices for Super Users COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Perspectives of today’s talk: Start small – Employ Social.

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Presentation transcript:

Community Best Practices for Super Users COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Perspectives of today’s talk: Start small – Employ Social Media techniques Build your internal community on the engagement with Social Media

O Links Social Media Marketing Denis O’Neil Social Media Consultant Social Media and Search Engine Marketing. We believe that our client needs to be reached through any online network that their prospect, customer, or partner prefers. Because, we are all part of a community COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

Any doubts about change?

COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

The Super User’s Use of Online Communities Within your SAP Super User SAPinsight community (at the national level) “Only another SAP Super User can empathize and understand an SAP Super User” Within your company (with your internal stake-holders) COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

Social and the Super User

COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION ASUG 2008 Super User 101

COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION ASUG 2008 Super User 101

How to start (start small) Publish a regular newsletter to distribute content Follow with a blog supported by social media reposting Get followers, contributors, engagement Repost on company public social media channels Develop an intra-company community Q&A Forum Ideas - with voting Accolades Rewards for engagement Resources (Management Corner, training, etc. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

SAPinsight on Social Media COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION WEB SAPinsight.com Web Site Blog.sapinsight.com Social Media Networks Facebook Twitter Google+ LinkedIn (Group) Pinterest Youtube Bookmarking Site Stumbleupon Delicious News Technorati

Sample Content COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Develop interesting content to drive Super Users to informational resources

Best Practice for Blog Content Opening sentence should be invoke engagement About 300 words 1 to 2 links to previous Blog Posts 1 link to Technical Resource or external resource Summarize End with Call to Action to Share, Learn More, Sign up, etc. COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

An Internal Community for Super Users What does that look like? Communities must have a common need or interest  Super User communities have a common need and interest A successful community needs a community manager  A Super User community would need this as well A successful community starts with interesting and valuable content  Load SAP provided data - Start small with a newsletter & blog to create content and a following Must be responsive to questions or problems  A successful community needs a community manager COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

Process of a comprehensive Online Community Program Use standard tools, like WordPress Setup Seed community – re-post excerpts Post Posts in eBlasts, Also, get in company newsletters Promote Respond to comments, generate questions Engage Analyze results, fine tune for max effectiveness Report COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

Motivation for Engagement COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Source: THE RULES OF COMMUNITY ENGAGEMENT – agement.pdf

What Really Motivates Engagement COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Source: THE RULES OF COMMUNITY ENGAGEMENT –

6 Rules to Promote Engagement Create an environment that invites and inspires self-expression Needed: a high-trust environment Close the loop to show people how they are influencing the brand Needed: engage with your members Foster a genuine sense of community to deepen engagement Needed: like-minded discussion, to be connected Embrace two strategies — one to recruit and another to retain Needed: a shared value proposition Tailor your approach Needed: relevant to the business purpose of the community (like Alibaba) Reward members in multiple ways Needed: provide intrinsic validation for members’ ideas and simultaneously create a fun and rewarding environment COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Source: THE RULES OF COMMUNITY ENGAGEMENT –

The 1/9/90 rule 1% = power users 9% = casual contributors 90% = lurkers You can do better than this COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

SAPinsight.com Start by Participating Here Community Connect with other members for networking and problem solving Content Request information to be offered up to the community Periodic learning webinars Plans for a tips & tricks library Communications and Events Newsletter COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION

O Links Social Media Marketing Denis O’Neil OLinks Corp Follow me: Linkedin.com/in/denisoneil Q & A