Synergy Value Evaluation Background Equity Value VS
Coca-Cola re-entered the Chinese market in Established 23 bottling plants and 27 production locations. Total investment adds up to more than 1.1 billion U.S. dollars Local employment reached 15,000. Synergy Value Evaluation Background Equity Value
2008 Total Market Size: Chinese Fruit, Vegetable, and Soft Drink Market 2008 Total Market Size: Chinese Fruit, Vegetable, and Soft Drink Market Synergy Value Evaluation Background Equity Value Following Google and Microsoft, Coca-Cola, with $67.6 billion Brand Name Market Share Rank Coca-Cola52.8%1 Pepsi32.8%2 Daneng1.7%3 China Softdrink Market Share (2008) Brand Name Value (2008) Cash Reserve (Sep 26, 2008) cash and cash equivalents: USD 7.8 billion
Built in 1992 and benefited from China’s growing soft drink market NO. 2 in China’s broad beverage market NO. 1 in leading China’ s vegetable and fruit juice market China’s most famous brand name of juice production Synergy Value Evaluation Background Equity Value
CompetitiveStrengthsCompetitiveStrengths Bottle-neck of long-term development Synergy Value Evaluation Background Equity Value
Coca-Cola’s Intention to Acquire HUIYUAN Synergy Value Evaluation Background Equity Value
USD 2.5 Billion by Cash HKD 12.2 per share USD 2.5 Billion by Cash HKD 12.2 per share Synergy Value Evaluation Background Equity Value Evaluation of HUIYUAN Synergy Value Divided by total NO. of shares WACC ?
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – WACC components Cost of equity Cost of debt D/E ratio Tax rate
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – Cost of Equity Cost of equity components – Beta: 2.60 (From Quamnet.com) – Risk-free rate: 2.96% – Market return: 15.19% Cost of equity calculation – CAPM = Risk free rate + Beta × (Market return – Risk-free rate) – 34.75%
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – Cost of Equity Risk-free rate: Exchange Fund Notes during 15 years on September, 2008
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – Cost of Equity Market return: Daily geometric average growth rate of Hang Seng Index of the last 30 years, then obtain effective annual growth rate DateAdjusted CloseGrowth Rate 9/3/ %Geometric Growth rate (daily) % 9/2/ %Geometric Growth rate (annual) % 9/1/ % 8/29/ % 8/28/ %
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – Cost of Debt Retrieved directly from Huiyuan’s 2007 annual report 6.49%
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – Cost of equity = 34.75% – Cost of debt = 6.49% – D/E ratio = 0.33 – Tax rate = 33% (from Huiyuan’s 2007 annual report)
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – D/E ratio calculation Book value of debt = HKD 2,225,987,000 – Total liabilities from Huiyuan's 2007 consolidated balance sheet Market value of equity = HKD 6,741,866,376 – Share price = HKD 4.59 » Average closing price as quoted on the Stock Exchange for the 60 trading days prior to and including the last trading date – Number of shares = 1,468,816,204 » Stated in Huiyuan’s 2007 annual report
Background Synergy Value Evaluation Equity Value Cost of Capital Calculation – WACC Formula – Cost of Capital = 27.20%
DCF Approach Terminal Value PV of In- horizon cash flows Total value of HuiYuan
DCF Approach Assumption – 2008 growth rate: 26%, decreases at rate of 1% each year until RMB 000 Sales
DCF Approach Short-term period: 10 years Long-term growth rate: 15% (According to a report)
DCF Approach Other assumptions – Current Liabilities, current assets and variable costs grow in the same rate with sales – Long term assets and non- current liabilities are constant during in-horizon period
YearSalesNet IncomeOCF
DCF Approach Future cash flow by pro Forma analysis CFFA=OCF - Change in Capital Spending - Change in NWC
DCF Approach Scenario analysis – High: 23% – Normal :26% – Low :35%
DCF Approach Terminal Value of Hui Yuan Juice:1.53 billion RMB PV of cash flow from : 1.79 billion RMB NPV of Hui Yuan Juice: 3.32 billion RMB Deduct book value of debt Value of Equity of Hui Yuan Juice: 1.21 billion RMB
Background Synergy Value Evaluation Equity Value Multiple approach P/E ratio multiple approach Formula:
Background Synergy Value Evaluation Equity Value Multiple approach Comparable firms Tianyi Fruit Holdings Limited SDIC Zhonglu Fruit China Haisheng Juice Holdings Co Ltd. Uni-President China Holdings Ltd. Yantai North Andre Juice Co., Ltd.
Background Synergy Value Evaluation Equity Value NI target EPS com price com Equity value Tianyi 640,217, ,318,296,854 Zhonglu 640,217, ,870,903,057 Haisheng 640,217, ,441,218,748 Uni-President 640,217, ,144,280,278 Yantai 640,217, ,924,782,161 Unit: RMB Multiple approach
Background Synergy Value Evaluation Equity Value Share price range: 4.4~15.6 Weighted average share price: 11.4 RMB Equity value range: 6.4B~23.1B Weighted average equity value: 16.7 billion RMB Multiple approach
Background Synergy Value Evaluation Equity Value Net income Multiple approach
Weights on Multiple and DCF Weighted value of equity: 4.22 billion RMB Weighted value of equity: 4.22 billion RMB 20%*16.7B + 80%*1.21B =4.22 B
Equity value Synergy value Debt Company value billion RMB
Scenario Analysis 盛要用 PerformanceTotal value Normal15.23 billion RMB High17.83 billion RMB Low14.69 billion RMB
Background Synergy Value Evaluation Equity Value “If the Offers are completed, The Coca-Cola Company is expecting to use its expertise as a global beverage company to further develop the “Huiyuan” juice brand to address the evolving needs of the Chinese consumer. There are anticipated synergies that will drive operational and cost efficiencies, particularly in Huiyuan’s production footprint and in The Coca-Cola Company’s distribution and raw material purchasing capabilities.” ---- JOINT ANNOUNCEMENT Synergy Value
Background Synergy Value Evaluation Equity Value In millions dollars Average Net operating revenues Cost of Goods Sold Cost % of Revenue 36.06%33.89%35.47%35.30%35.18% Coca Cola’s cost Same Cost % of Revenue after merge
Background Synergy Value Evaluation Equity Value In millions RMB on 25%24%23%22%21%20%19%18%17%16%15% Sales COGS (65.83%) COGS after merge (35.18%) Cost Saving Synergy 11, Cost Savings
Background Synergy Value Evaluation Equity Value Value of the deal = Weighted Average Equity Value + Synergy Value 4.22bil bil. RMB = billions RMB =17.42 billion HKD RMB to HKD exchange rate (09/03/2008) = Value per share =17.42 billions HKD / 1,468,816,204 shares = 11.86HKD/ share Cost of the deal = 12.20HKD /share
Background Synergy Value Evaluation Equity Value Scenario Performance In Horizon Growth Rate Total value of the deal (HKD) Value per share Normal26%17.42 billion11.86 HKD High36%20.39 billion13.89 HKD Low23%16.80 billion11.44 HKD
Background Synergy Value Evaluation Equity Value May have under looked other synergy values – Brand effect – Possibility of expanding to international market Depends on Coca Cola’s valuation for the Chinese market – Eager to expand Chinese juice market Actual value may be larger for Coca Cola
USD 2.5 Billion by Cash HKD 12.2 per share USD 2.5 Billion by Cash HKD 12.2 per share Synergy Value Evaluation Background Equity Value Evaluation of HUIYUAN Synergy Value Conclusion Divided by total NO. of shares WACC ?