XL8525 and XL8525D, 10’ Stand-out Tapes Current Market Situation –Stanley Fat Max retails for $20 to $25, depending on channel and location. –Distributor and retailer pricing for XL8525 will allow retail pricing between $10 and $15. –We have opportunities to displace Stanley based on price and value / performance. –User input indicates that X tra- L ong stand-out is the #1 priority for power tape users. –Feedback from users at Home Depot Contractor Trade Shows in early 2007 indicate a strong willingness to try our new tape measure. Stanley retails for 1.5 to 2x the proposed retail pricing for Lufkin XL8525

XL8525 and XL8525D, 10’ Stand-out Tapes Retail Analysis - Stanley Fat Max pricing – Home Depot $19.96 – Lowes $19.98 – Ace Hardware (on-line) $21.99 – Do It Best Hardware $19.99 – WalMart $19.97 – Menards $ 19.96

XL8525 and XL8525D, 10’ Stand-out Tapes Industrial Pricing Analysis - Stanley Fat Max pricing – Average Market Price - Industrial Channel $ $24.99 – MSC $29.76 on-line $23.99 promo – Grainger $26.85 $21.48 to $25 promo – White Cap Supply $19.99 – Drago Supply $22.77

XL8525 and XL8525D, 10’ Stand-out Tapes Features and Benefits 4-rivet reinforced end hook - increased durability Blade designed for Xtra-Long 10’ stand-out - reach farther, work smarter rather than harder Clearcoat blade protection - more durable markings Unique longer and wider spring - fast blade retraction speed saves time on the job site Easy on/off belt clip design - speed and convenience Co-molded rubber on case cushion absorbs impact and improves grip - improved comfort Co-molded slide lock button - increased comfort

XL8525 and XL8525D, 10’ Stand-out Tapes Product Offering –XL /16 ” x 25 ’ Power Tape –XL8525D - 1 3/16 ” x 25 ’ Power Tape –Packaging: Shelf = 4 pack MP tray with lift-off top Case = 8 (2 MP trays in a master carton) Pricing –Distributor Net = US$7.60, C$8.94 –Suggested User = US$15.20 –Suggested Retail (Canada) = C$19.86

XL8525 and XL8525D, 10’ Stand-out Tapes Who would use this tape? –Framers –Remodelers –Roofers –Carpenters –Drywallers –Electricians –Serious Do-It-Yourselfers –Window & Door Manufacturers & Installers –Glass Repair & Replacement Installers – Anyone who needs extended stand-out and wants value!

XL8525 and XL8525D, 10’ Stand-out Tapes Support Materials –Brochure # –Data Sheets US Hardware US Industrial Canada –PowerPoint (on CD-R) –Sample tape included in launch materials