COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Transform for SMB Presentation for ANZ Indirect Resellers -March 2014 WELCOME TO THE NEW PC ERA

2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AGENDA Why manage your customer installed base Program overview Benefits Marketing resources Process

3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Why a new TRANSFORM program ? IMPROVE WHAT WAS RATED WEAK Extend the program to competition REPLACE now opened to existing OXO and 4200 customer as well as LG customers! Simplify the discount levels Now 1 single discount across the whole program Improve discount of Upgrade scenario Now Upgrade and Replace benefit from same discount NEW

WHY MANAGE YOUR INSTALLED BASE?

5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A huge installed base of OmniPCX Office systems to update! 17 millions ALE SMB lines sold over the last years On top of 12M lines of previous generation solution A4200 sold Big part of these systems not yet replaced Most of the systems still running old R1 to R8 software R1 to R7 not supported anymore More than SMB companies use Alcatel-Lucent solutions Most of the companies are still using basic telephony Most of the wired and wireless terminals are outdated No more support, repair or spare parts: maintenance at risk! Why manage your installed base? OPPORTUNITIES TO SELL NETWORK INFRASTRUCTURE SOLUTIONS RE ENERGIZE YOUR SERVICE OFFER One single supplier with consistent and unified processes and tools Move to IP, deploy WLAN solutions

PROGRAM OVERVIEW

7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. TIME: UP TO DEC ’14 REGION: WW BPS: DR, VAD High level of discount on Software licenses: To help your customer discover and use advanced features Marketing activities End customer “campaign-in-a-box” for BPs Telemarketing activities with MyMarketingAgency Upgrade or replace existing installation: Help Assist and accelerate migration to release 9 Special loyalty premium conditions for existing Alcatel customers Promote indifferently IP or TDM migration Easy process – promotion included in ACTIS Program Overview TRANSFORM for SMB: Migrate legacy Alcatel-Lucent systems or targeted competitors to OpenTouch™ Suite for SMB

BENEFITS

9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Moving to OmniPCX Office RCE: A more powerful and performing technology A feature-rich and cost saving solution The most complete and compelling solution on the market place to answer SMB needs Voice, Data, Internet, Applications One single vendor with consistent and unified processes and tools Benefits for your customer RENEWING THEIR COMMUNICATION SOLUTIONS Give SMBs more efficiency for minimal investment The last engine for higher performance PowerCPU More powerful Future proof technology The latest architecture SIP at the core New & improved devices & applications, increased capacities MyIC Phone & 8000 Series, New Premium Deskphones, SIP phones, MyIC family, etc…

10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Up to 22% SDR on Software Licenses and Applications (CC30) Contact your Distributor for the actual discount they are extending Addressing OmniPCX Office installed base (from R1 to R8) Upgrade to latest R9 Addressing ALU legacy installed base (T1600, A4100, A4200) Replace with OmniPCX Office UPGRADEREPLACE Addressing LG base (Australia) Addressing Samsung base (NZ) Replace with OmniPCX Office PROCESS Obtain discount value from your distribution partner Apply discount to all software in category CC30 Validate discount with your distribution partner TRANSFORM For SMB: 1 PROGRAM, 3 PROMOTIONS

MARKETING RESOURCES

12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Fully customizable, ready to use assets Sales brief Event invitation 4 ers (html, oft – Outlook) Template Visual identity (horizontal & vertical banner) High def resources available on demand Campaign-in-a-box Available on the business portal Execute the campaign by yourself MyMarketingAgency Execute the campaign by certified experts Marketing Resources Ready-to-use campaign to explain to your Customers the benefits of moving to the latest release

PROCESS

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Upgrade Program

15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. UPGRADE Program A simple upgrade path to R9 -Software only (upgrade license) from R8 -Software (upgrade license) and CPU from releases prior to R8 Update OmniPCX Office system and get the best with the latest release R9.0 software & Up-to-date hardware Validity -Until End 2014 Restrictions -If the CPU has been changed, the old one must be destroyed or recycled -This discount cannot be cumulated or substituted by another (ex. SDR)

16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Content of R9.0 Upgrade HARDWARE (for OXO prior to R8.0 only) -New powerful PowerCPU -16 IP resources -2GB SD card PowerCPU (3EH04026AA) Upgrade License (3EH03300AB) SOFTWARE -R9.0 upgrade software license -10 mixed board license -4 IP Channels license -Call Accounting over IP license -DISA transit license -Remote customization license -10mn music on hold license -4 system languages license +

17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Process Contact your Distribution Partner to identify the level of discount they are supporting with the Transform Program Manually apply that discount to all software in Category CC30 Validate the discount with the Distribution Partner prior to quoting the customer.

18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Mandatory item in the order The order must contain one of the following items. If not, standard price will apply. Software license upgrade from R8 to R93EH03346AA UPGRADE Software license upgrade from <R8 to R93EH03345AA

19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Discounts User & Trunk licenses Productivity licenses Greeting licenses IP users & trunks, Digital & Analog users, IP channels, Mix boards licenses DECT & IP-DECT users, WLAN users, Nomadic users, MyIC Mobile, SIP Companion PIMphony full offer, Conferencing Call Center full offer, Voice Mail options, Single & Multi Auto-attendant Apps Openness licenses Accounting, CSTA, TAPI interfaces, MyIC Social Networks, SIP Open Pack Software Suites or Upgrade license Upgrade software license, Advanced software suite Vsmall, Small, Medium, Large, IP software suite Up To 22%* Mobility-related licenses > > > > > > *Contact your Distributor for the actual discount they are extending

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Replace Program

21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. REPLACE Program Special loyalty premium conditions for existing customers -Alcatel, The last remaining 4200’s -Focused competitor : LG Installed Base (Australia) -Focused competitor : Samsung Installed Base (NZ) Promote both IP or TDM migration -Leverage migration with New Premium Deskphones Leverage installed base of legacy Alcatel-Lucent systems to OmniPCX Office solution With latest OmniPCX Office Rich Communication Edition R9 Facilitate and accelerate migration of the Alcatel-Lucent installed base Validity -Until End December 2014 Restrictions -Replaced system must be destroyed or recycled -This discount cannot be cumulated or substituted by another (ex. SDR)

22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Process Contact your Distribution Partner to identify the level of discount they are supporting with the Transform Program Manually apply that discount to all software in Category CC30 Validate the discount with the Distribution Partner prior to quoting the customer.

23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Mandatory item in the order The order must contain one of the following items. If not, standard price will apply. IP Software suite3EH03340AA REPLACE Advanced Vsmall software suite3EH03336AA Advanced Small software suite3EH03337AA Advanced Medium software suite3EH03338AA Advanced Large software suite3EH03339AA When replacing a competitive system you must also provide the model of the System, the name of the customer, the main contact at the customer, and contact number for the customer.

24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Discounts User & Trunk licenses Productivity licenses Greeting licenses IP users & trunks, Digital & Analog users, IP channels, Mix boards licenses DECT & IP-DECT users, WLAN users, Nomadic users, MyIC Mobile, SIP Companion PIMphony full offer, Conferencing Call Center full offer, Voice Mail options, Single & Multi Auto-attendant Apps Openness licenses Accounting, CSTA, TAPI interfaces, MyIC Social Networks, SIP Open Pack Software Suites or Upgrade license Upgrade software license, Advanced software suite Vsmall, Small, Medium, Large, IP software suite Up To 22%* Mobility-related licenses > > > > > > *Contact your Distributor for the actual discount they are extending

25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. v

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