FOOD ETHICS An introduction to the day Helen Browning Chair, Food Ethics Council.

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Presentation transcript:

FOOD ETHICS An introduction to the day Helen Browning Chair, Food Ethics Council

Ethics is a market  The market for ‘ethical foods’ grew from £1 billion in 1999 to £5.4 billion in  Includes organic, fair-trade, animal friendly  Plus wider ‘values for money’ trend  Demand-side and supply-side drivers  Presentations before coffee from:  Ed Garner, TNS on market trends  Dragon Brands on what makes an ethical brand 1. Co-operative Bank (2006) Ethical consumerism

Different types of ethical shopper They actively buy across the broad spectrum of ethical issues They have made several steps into ethical shopping but pick and choose their areas of interest They express interest in many more ethical areas than they current buy into Their concern is focussed on one ethical dimension in particular They show little or no interest in ethical shopping Q1/2, Base: All main shoppers (n=1,092)Source: IGD Consumer Unit, 2008

Conversion from interest to action Which of these are you interested in / actively look to buy? (%) Conversion ratio (%)* Actively look to buy (%)Interested but do NOT buy (%) * Actively buy / All interested (%) Animal welfare (net) Local/British (net) Environmentally friendly (net) Fairly traded products Organic products Products that are/have…

Ethics is strategy  Ethics as good governance  This is a strategic issue because it affects:  Your goals as a business  How you meet them  The food sector’s collective licence to operate  Presentations before lunch from:  Tom MacMillan, FEC, with a toolkit for ethical business  Julia Hailes MBE on key ethical issues for the industry  Geoff Tansey on sector-wide challenges

Ethics in practice  Case studies to highlight:  Ethics is for all businesses, not just a niche  Thinking ethically can improve business decisions  But it doesn’t always make them easier!  Thinking aloud about the ethics of real decisions  Presentations after lunch from:  Carmel McQuaid, Marks and Spencer  Andrew Smith, PepsiCo  Anne Heughan, Unilever  Man-Kwun Chan, Ethical Trading Initiative