Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

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Presentation transcript:

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business

 72% of all internet users are now active on social media  71% of users access social media using a mobile device  16 minutes per hour are spent by Americans on social media

 Social media sharing site that has 1.39 billion users worldwide  Largest way to communicate with customers in non-obstructive way  Average time on site is 40 minutes per day  Primary demo: Ages  890 million users log in daily

 Twitter is a microblogging site that limits your posts to 140 characters. For your reference, that is the length for this single bullet point.  Primary demo: Ages  1 billion tweets are posted per day  80% of active users are on mobile device

 Business oriented networking site  330 million users  Primary demo: Ages  60% of users make over $75,000 per year  41% of millionaires use LinkedIn

 The total number of worldwide accounts is expected to increase to over 4.3 billion accounts by year-end  There are 3x more accounts than Twitter and Facebook accounts combined.  When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive newsletters.

 Be consistent in your postings  Be authentic – use your own voice  Let this be your guide: would I see/watch/read this if I weren’t in the industry  DON’T Sell

 Start following people who has the same interest as you  Start following companies that you want to model yourself after  Find content (news, videos, pictures, etc.) that will have a positive influence on your audience.

 Connecting with your niche  Engaging with your niche  Convert your engagements into $$$$  It’s not about how many likes, friends, followers or connections that you have.