CDME SURVEY RESULTS June 2013

ANNUAL BUDGET

TBID TERM LENGTHS

TOTAL HOTELS IN TBIDTOTAL ROOMS IN TBID TOTAL HOTELS & ROOMS IN TBID

ROOM TAX REVENUE

Assessment of DMO Relationship with Municipalities/Government Entities Post-TBID Assessment of Municipalities/Government Entities’ Satisfaction with TBID FUNDING SOURCES: MUNICIPALITIES/GOVERNMENT ENTITIES

Assessment of DMO Relationship with Hoteliers Post-TBID Assessment of Hoteliers’ Satisfaction with TBID FUNDING SOURCES: HOTELIERS

How satisfied do you believe the assessed parties are with the INVESTMENT OF TBID FUNDS? How satisfied do you believe the assessed parties are with the OVERSIGHT OF TBID FUNDS? SATISFACTION OF TBID INVESTMENT & OVERSIGHT

OTHER EXPENDITURES The TPA was established to increase group sales through conventions and sports. Expansion of marketing as long as it supports sales was allowed. All TBID revenues go to fund group sales Sales and marketing Festivals and Events Grant Program PROGRAMS FUNDED BY TBID FUNDS

NEW PROGRAMS IMPLEMENTED FROM TBID FUNDS DMONEW PROGRAMS City BExpansion of sales efforts, new shows, more staff, and marketing support for sales were added City DAll of our sales and marketing programs were enhanced significantly City EWe have been able to greatly increase our group sales efforts by adding people and programs. As a result group sales bookings have doubled since the TBID was formed. City FSports-Events department City GIncreased advertising and sales programs

RESTRICTIONS ON TBID FUNDS DMORESTRICTIONS City B Capital expenses, general overhead, and facilities are not allowed. City D The funds must generate more room nights at some point. City E Funds are spent on group sales but that can be changed by the TBID board. City F Cannot fund salaries City G Cannot be used for bricks and mortar, only sales and marketing

PRE-TBIDPOST-TBID DEPLOYMENT OF MARKETING DOLLARS: City B Destination marketing development Destination media placement Trade show participation Event MarketingEvent sponsorshipFrontline Training Customer advisory boards Website development/ Enhancements Social media engagement Staffing Welcome center/ Visitor center Other

PRE-TBIDPOST-TBID DEPLOYMENT OF MARKETING DOLLARS: City D Destination marketing development Destination media placement Trade show participation Event MarketingEvent sponsorshipFrontline Training Customer advisory boards Website development/ Enhancements Social media engagement Staffing Welcome center/ Visitor center Other

PRE-TBIDPOST-TBID DEPLOYMENT OF MARKETING DOLLARS: City F Destination marketing development Destination media placement Trade show participation Event MarketingEvent sponsorshipFrontline Training Customer advisory boards Website development/ Enhancements Social media engagement Staffing Welcome center/ Visitor center Other

PRE-TBIDPOST-TBID DEPLOYMENT OF MARKETING DOLLARS: City G Destination marketing development Destination media placement Trade show participation Event MarketingEvent sponsorshipFrontline Training Customer advisory boards Website development/ Enhancements Social media engagement Staffing Welcome center/ Visitor center Other

PRE AND POST-TBID EFFECTS ON ROOM TAX

TBID APPROVAL MECHANISM DMOApproval Mechanism City AState enabling legislation; then City Council Resolution City BThe legislation was passed by state requiring that a petition be created to the local County Commission to pass local ordinance, then to create the TPA Commission appointed by the County Commissioners of hoteliers to determine the allocation of the funds. City CCity council approval based on support by the hotel community City DMajority vote of hotels that reside in the district City ESix hotel properties plus a special event venue (that has RVs and cottage rentals) approved the formation of the TBID. In accordance with state law, it was approved by the City after public hearings. City FState Legislature created non-contiguous district. City established Resolution of Intent. Public hearing - 1st and 2nd readings. Posted 20 days - went into effect. City GFirst, we sought buy-in from hotels. Once that was accomplished we did the paper work necessary and took it to City Council for approval. City HState enabling legislation

TOT RATE FOR THE COMMUNITY

TBID ASSESSMENT RATE & FORMULAS

MEASURING TBID SUCCESS

TBID GOVERNANCE

OVERALL RATING OF THE TBID FUNDING MECHANISM