DESIGN LAB

Preambles  International competition is forcing Manufacturers to invest in research and design in order to be able to offer their consumer a product with high added value in order to stand out from their competitors and justify a higher price  La Quinta Design Lab by La Quinta has been set up to offer the market – the Manufacturers – an integrated tried and tested set of methodologies and professionalism – the Designers – to accompany and promote each stage of the design-production-marketing process from start to finish. It offers modernity, quality, speed and effectiveness on a creative level and economic results in the commercial promotion of products and creations. La Quinta Design Lab

Activities This project features two main characteristic activities:  The first meets a request by the Manufacturer (the Client), for selection and immediate activation of the design structure, in order to offer the Client technical-creative support, perfectly tailored and flexible, in line with his necessities and objectives.  The second, aimed at product marketing and commercial management of products, promotes the activation of an advertising and financial circuit that ensures returns on investment. La Quinta Design Lab

Offering  Differentiation is more strategic than ever in a competitive globalised market. For the Manufacturer it is therefore extremely important to invest in Design as a guarantee of experience acquired over time – Made in Italy – and of product and creation quality. This can transform a simple item into a successful must-have.  La Quinta Design Lab presents itself as an organised structure that starts with the Manufacturer’s requests as the base for activating selected competencies (Designers) with the aim of satisfying and finalising multiple needs, be they design or marketing related.  La Quinta Design Lab is the tool for orienting and promoting design and marketing activities of products and creations in Design, Architecture and Fashion on the main international markets La Quinta Design Lab

Know How  La Quinta Design Lab is an organisation made up of professionals in the field of Design, Architecture and Fashion, backed by a very high level of experience in Italy and abroad. The team’s efficiency is ensured by professional cohesion that permits speed and quality in design, with a huge range of creative approaches capable of tackling the challenge of any request or job  Managing Director of La Quinta Design Lab is the architect Fabrizio Iandiorio, currently manager for Max Mara Fashion Group Design-Visual and Architecture Factory; professor in Architectonic Design & Planning at Parma University; design consultant for Richard Meier & Partners Office in New York – interior design for the MBK tower in Prague; former collaborator with the Office for Metropolitan Architecture (Rem Koolhaas & Partners – Rotterdam) for the Prada NY shop. Winner in 2005 of the Knoll Design Competition and co-designer for the Max Mara Headquarters in Reggio Emilia (Italy). La Quinta Design Lab

Business Model DESIGN LAB Manufacturer /customer Fashion Design Industrial Design Architecture Interior design Architecture Interior design 1. Request 2. Accounting, 1st contact, Brief 3. Team work definition 4. Work in progress until the delivery of the job-project 1. Request 2. Accounting, 1st contact, Brief 3. Team work definition 4. Work in progress until the delivery of the job-project La Quinta Design Lab

LA QUINTA Head office Corso Plebisciti, Milano, Italia Tel LA QUINTA MALTA Sede for: Albania; Algeria; Cyprus; Egypt; Gibraltar; Greece: Lebanon; Libyan Arab Jamahiriya: Monaco; Morocco; Portugal, Tunisia & Israel 12, Mario Cortis DStreet, Attard ATD 1472, Malta Tel ; ; Fax ;