Modal shift actions - a task for the economy too!

Why did we choose Transport as target field? Mobility sector shows in Austria the fastest growth of energy consumption: + 73% growth since1990 Current situation in the region of Vorarlberg: –30% of the energy consumption is used for transportation of people or products –40% of the CO2-emissions lie on the shoulders of the transport sector Mobility is a trans-national issue in the Rhine-Valley

Almost people are commuting from Austria and Switzerland to Liechtenstein on an daily basis Source: EURES Bodensee

Rhine-Valley pilot action Goal: Supporting a climate neutral mobility behaviour of commuters. Key Question: How can commuters be motivated to choose public transport or the bicycle instead of their private car for the daily trip to the workplace?

Fundamentals: Do the car drivers have actually the possibility to use public transport or the bicycle? Result of a survey with 2066 car drivers crossing he border between Liechtenstein and Austria: 57% of the car drivers would have access to a suitable public transport alternative for there trips 12% of the trips are within a potential e-bike cycling distance (shorter than 15 km)

Survey of the Hilti Company More then 900 team members travel less then 16 km to work! Why not by bike, bus or train?

So there are alternatives to the car, but how can commuters actually be motivated to change their travel behaviour?

B A Commuting with public transport: Tackling the problem of the first and the last mile ? ?

Implementation of measures Strategy I: cross boarder cooperation between residential municipalities and a company SourceTarget Place of living (municipality) Place of work (company)

Securing seamless traffic Communal Mobility Management  First mile Regional Mobility Management  Improving public transport and regional cycling facilities Corporate Mobility Management  Last mile

Target: Hilti Company Schaan Source: City of Feldkirch Source: City of Buchs

individual behaviour Personal level - personal knowledge and awareness - individual interests and preferences Social level - social norms - cultural conventions Infrastructure and conditions - t echnics and infrastructure - Financial incentives - Legal conditions Strategy II: Addressing the “Company Culture”

Raise awareness for the problem Show possible options for action Secure personal affection How to convince companies to start mobility management?

How to raise awareness for the problem Costs: parking infrastructure, car pool, fuel, number of staff away sick Lack of car park facilities (for customers, employees) Complaints of neighbours (noise, accidents,…) Environmental damage (emissions, climate change,…) Wage pressure through the employee's increasing travel costs legal requirements

How to secure personal affection  Linking to values, goals and experiences Competitiveness Thriftiness/austerity Responsibility against employees Corporate social responsibility Image benefits Achievements of the past

Example: Hilti AG, Schaan

New Innovation Center (IC) A mobility concept is a government requirement Reputation in the Rhine Valley Our role requires us to have a good reputation Corporate Responsibility Actively managing the effects on the environment To help maintain the environment for future generations, Hilti has commitments at both product and corporate level CO2 reduction Significant reduction of Hilti’s ecological footprint Mission statement We passionately create enthusiastic customers and build a better future Why it is a “must” to have a mobility concept for Hilti:

How to involve the people: Focus group workshops with employees from Buchs (CH), Feldkirch (AT) and Liechtenstein How can we encourage people to leave their car at home and use public transportation or bikes?

Through the Alpstar project we have developed 95 ideas for the new mobility concept ●We will focus on 10 important ideas

Create awarenessOn-going activities & initiatives Improve the current infra- structure Mobility Hilti Parking space management

Mobility Hilti Create awareness Internal communication Mobility intranet page Testimonials with Hilti employees as best practice examples Online mobility survey Real-time screen External communication Alpstar team Print media

Mobility Hilti Create awareness Internal communication Share point community Mobility intranet page Testimonials with Hilti employees as best practice examples Online mobility survey Real-time screen External communication Alpstar team Print media

Mobility Hilti On-going activities & initiatives Bicycle Bicycle to work week & E-Bike test (market place) New company bicycles Bicycle competition (fahrradwettbewerb.li) Final raffle / event Public transport Information screen with timetable for public transportation Mobility information for new employees Public transportation information event (market place) © Caroline Begle / CIPRA International

Mobility Hilti Improve the current infrastructure Headquarters More changing rooms for sporting activities Centralised buying e.g. E-Bikes, clothes,.. Buchs & Feldkirch Lockable bicycle boxes Government of Liechtenstein Support the project “fahradwettbewerb.li” Support the project “S- Bahn FL.A.CH”

Mobility Hilti Improve the current infrastructure Headquarters More changing rooms for sporting activities Centralised buying e.g. E- Bikes, clothes,.. Buchs & Feldkirch Lockable bicycle boxes Government of Liechtenstein Support the project “fahradwettbewerb.li” Support the project “S-Bahn FL.A.CH” 

Mobility Hilti Parking space management General concept Create parking space management concept for final discussion The key  Employee participation

Summery Municipalities (Buchs, Feldkirch, Schaan) Government (FL, St.Gallen, Vorarlberg) Public transport companies (Liemobil, Ostwind, Vmobil, SBB, ÖBB) Hilti Employers

HaberkornOmicronHilti AG Illwerke- VKW ColliniHirschmannJulius BlumZumtobel Accompanying activities I: The ALPSTAR project established a corporate network on mobility management

Accompanying activities II: Best practice examples  Short movie clips on Youtube Experience and success factors for corporate mobility management Smart Phone navigation system for bicycles Bike-Check for employee's bicycles Attractive bicycle parking facilities Corporate E-Bike subsidies for employees Trial tickets for public transportation Departure monitor for public transport Enterprise organised car pooling parking facility management Youtube Channel: “Sustainable Mobility”  German with English subtitles

Conclusions: Why should we try to involve the economy? Companies can do a lot to improve the conditions for the last mile – things that can not be done by someone else. The potential influence of a company on the travel behaviour of its employees is often much bigger than the influence that a municipality or a regional government has on its citizens.

Why should we work with big companies? It is sensible to work with big companies rather than with small ones because you reach more people, it is more likely that you can work with professional contact persons.

Why should we work with companies from the private sector? Big private companies often play the role of opinion leaders. If they engage themselves in mobility management, it is easier to convince other companies, the public sector and politicians.

Always keep in mind: Facilitation of sustainable transport will normally not become the core business of an enterprise, but it is possible that mobility management becomes an important matter of concern. Behaviour change is a long-term ongoing process – and not a project.

Questions/Contact: DI Martin Reis Fachbereich Mobilität Energieinstitut Vorarlberg 6850 Dornbirn/Austria E: T. +43/5572/