Enabling Digital Home Media Distribution With Stevan Eidson Director of Product Marketing

Massive Transition to Digital Quality Flexibility Cost DVD CD MP3 DTV HDTV Digital Camera Analog Images Film Voice Cellular Broadcast TV Music LP Movies VHS

Digital Content Drives New Business Distribution Devices Consumers Revenue Opportunities

Content Provider Requirements Digital Content New revenue from sale of valuable HD content Protection against unauthorized redistribution (e.g., “Napsterization”) of content Profits protected to allow investment in creating new content Content Revenue Opportunities

Consumer Requirements Digital Content Highest quality, all-digital home entertainment experience High-definition digital video Multi-channel digital audio Simple cabling Low-cost Consumers Revenue Opportunities

HDMI / HDCP is the Solution Digital Content Content Consumers HDCP Revenue Opportunities

Features Required For Broad CE Adoption Small connector YUV color space support Digital audio support Improved intelligence (two-way communication) HDMI: High-Definition Multimedia Interface The first and only digital interface for Consumer Electronics that can carry: Uncompressed high-definition video Compressed or uncompressed multi-channel audio Intelligent format & command data

Developers & Supporters HDMI meets the specific needs of the CE market & enables PC convergence Has broad support from Content Providers, Content Distributors and CE manufacturers

Update Adopters Products Over 300 - not including Founders Mix of cable/connector, semiconductor, system and test equipment vendors See www.hdmi.org Products Over 600 HDMI-enabled products announced or available through retailers

Standards Require HDMI DVD Copy Control Association (for DVD Players) HDCP (over DVI or HDMI interface) approved for Digital Output for CSS Protected Content Content in resolutions > 480p analog output must be turned OFF U.S. Federal Communications Commission Digital Cable “plug and play” regulation requires HDMI (or DVI) on DTVs and HD STBs (phased in through 2007) Digital Terrestrial “Broadcast Flag” regulation stipulates HDMI (or DVI) as only authorized baseband digital interface on CE devices Europe European HD Forum specifies HDMI for HDTV EICTA requires HDMI for HD STBs

HDMI STB Market Forecast Source: IDC, SIMG

HDMI DVD Market Forecast Source: IDC, SIMG

HDMI DTV Market Forecast Source: IDC, SIMG

Block Diagram HDMI Source Device HDMI Sink Device Single Cable HDMI Transmitter HDMI Receiver Video Audio InfoPackets Video Video TMDS Channel 0 TMDS Channel 1 TMDS Channel 2 Audio Audio Control/Status TMDS Clock Channel Control/Status Taking a closer look at HDMI, this block diagram illustrates the basic functions EDID ROM Display Data Channel (DDC) Supported Audio & Video Formats CE Control (CEC) CE Control

Video Formats HDMI explicitly specifies a complete list of DTV Video formats Defined in EIA/CEA-861B SDTV (NTSC/PAL), EDTV & HDTV Interlaced 480i to 1080i Progressive 480p to 1080p HDMI also allows any other video format PC formats: VGA, SVGA, XGA…UXGA Wide PC formats (common on Plasma monitors) Any other VESA-defined or vendor-defined format

Audio Formats HDMI supports a complete range of Audio formats Compressed formats Dolby Digital, Dolby Digital EX, DTS, DTS ES, … Uncompressed audio Up to 8 channels, up to 192kHz, up to 24 bits DVD Audio and SACD supported CD-quality audio is “base level” and will always be available on any audio-capable product 2-channel, 16-bit at 32, 44.1 or 48 kHz

Audio & Video Format Intelligence Source device receives the display’s supported audio/video formats Sink device receives audio/video format info on every frame DVD : Widescreen Format 16:9 Display w/ no Intelligence 16:9 Display with Intelligence

HDMI Consumer Electronics Control Allows user to control all HDMI devices with TV remote Can control DVD player by pointing remote at the TV Enables high-level functions such as “one-touch play” : Automatically… Turns on TV Press Play on DVD And then… Plays DVD Automatically… Turns on A/V Rcvr Automatically… Switches to correct input (from A/V Receiver) Automatically… Switches to correct input (from DVD player)

Feature Comparison Component Video DVI-HDCP HDMI-HDCP Cables 5 – 11 Number 5 – 11 3 – 9 1 Length 3 – 5 m 10 – 15 m 10 – 15+ m Digital Video 8-bit RGB  8-bit YUV 10/12-bit YUV Digital Audio Compressed Uncompressed Control CE Control PC Compatibility DVI Electrical Content Protection HDCP

HDMI 1.2 Update Released August 23, 2005 Super Audio CD (One-Bit Audio) Added PC Updates Removed video format limitations on Type A connector usage Relaxed YCbCr output requirement for RGB devices Required Sink support for future AC-coupled Sources CEC Clarification on CEC electrical requirements Other Clarified exception for 640x480p (VGA) declaration in EDID Loosened requirement to include certain DTDs in EDID

Consumer Benefits All Digital Audio & Video Quality Best reproduction – direct from the source material Reduced Wiring Complexity A single HDMI cable replaces up to 11 analog cables Advanced Control Entire home theater controlled from a single remote Automatic Format Adjustment TV & AV Receivers can adjust without consumer intervention PC Compatibility Devices can playback & display PC media

HDMI Single-Cable Simplicity Demo BEFORE DVD Player, Set-top box, & AV Receiver AFTER Equivalent functions Higher performance Pioneer – CES 2005

HDMI Compliance Testing Compliance Testing Mandated by HDMI Adopter’s Agreement Promotes compatibility between devices Checks compliance with HDMI specification Required for a product to bear the HDMI logo Authorized Testing Center Initial product testing must be done at ATC First product in a category (sink, source, repeater, cable) from each company Subsequent products may be self-tested by manufacturer Current locations: Silicon Image, California, USA Matsushita, Osaka, Japan Philips, Cannes, France See www.hdmi.org for specific contact information

New Market Demands Video Audio Greater color depth – beyond 24bpp Higher resolution – beyond 1080p Faster refresh rates – beyond 60Hz Audio Near lossless quality = higher bandwidth Dolby TrueHD DTS HD HDMI will continue to meet market demands

HDMI Test Process Overview Manufacturer 1 ATC Service Order ATC Agreement HDMI Application HDMI CDF HDMI Application HDMI CDF Test Report 5 Receipt 3 Test Report Confirm Letter Test Report HDMI LLC ATC 2 Testing

Source, Sink and Repeater Testing Physical Tests TMDS (electrical signaling) parameters – rise/fall, skew, jitter, eye pattern DDC, CEC Protocol Tests Timing, packet construction, data islands, parity Video Tests Video formats, pixel sampling, pixel encoding, colorimetry, InfoFrames Audio Tests Audio formats, performance, InfoFrames

Cable Assembly Testing Wiring assignments Tested for specific cable type Mechanical characteristics Physical compliance measured Electrical characteristics TMDS & DDC tested for compliance

Achieving Full Interoperability Rapid introduction of HDMI has led to interoperability failures as manufacturers rush to market with a range of implementation quality Many failures are related to poor HDCP implementations with no way of testing Ad hoc testing of HDCP not sufficient US-based Consumer Electronics Association plug-fests have revealed numerous interoperability issues Products already at retail with no chance to correct

Full Interoperability PLC Partners Testing Full Interoperability High-Speed Digital Connection Compatibility with Protected Content Compatibility with Other Devices HDMI HDCP Interoperability Testing Each factor is critical to be assured consumer devices are ready to receive, play and view Premium Digital Content

HDCP Testing Not developed or included as part of HDMI compliance testing Test Procedure developed by Silicon Image modeled after HDMI compliance testing Tests for compliance with HDCP revision 1.1 Source & Sink Tests DDC Communication KSV & Keys Authentication Encryption & Decryption Link Integrity Hot Plug & Receiver Sensing Repeater Tests Second Authentication Repeater Identification

Interoperability Testing Signal Quality DDC bus with multiple cable lengths Hot Plug Multiple connects & disconnects Power Cycling All source/sink combinations Format Transitions (Sink) Every supported mode tested EDID Format Support (Source) Confirm proper behavior with standard formats Re-synchronization Revocation Testing

Sink Test Tool Hardware Tool Software Tool Custom designed PCB behaves as a Source Protocol Generator output Software Tool Windows software communicates to Hardware Tool over serial port Controls Protocol Generator output Performs PLC analysis PLC Sink Test PCB Digital Video Source Device Under Test (Display) PC (PLC Sink Test SW)

Source Test Tool Hardware Tool Software Tool Custom designed PCB behaves as a Sink Protocol Analyzer input I2C (DDC) bus traffic monitor Software Tool Windows software communicates to Hardware Tool via serial port Interfaces to Protocol Analyzer input Performs PLC analysis Device Under Test (Source) PLC Source Test PCB PC (PLC Source Test SW) Display Speakers