1 Marketing Update Christophe CANNAMELA Regional Marketing Manager / Southern Europe Bern, January 26, 2012

2 © 2009 Riverbed Technology. Confidential. End Customers & Prospects Resellers Distributors System Integrators How does Marketing influence FY12 business in SEUR? Service Providers Business Influencers Direct Marketing Sales Tools Disty Co-Op MarCom & PR MDF Demand Generation Product Marketing Alliances Joint Marketing Demand Generation Brand Awareness End-User Events Leads Product Marketing Trusted Advisors CIO Motion Service Integration Value-added Services Product Marketing Joint Marketing Customer Relationship Channel Enablement Marketing can transform prospects into customers by influencing purchasing decisions

3 © 2009 Riverbed Technology. Confidential. Riverbed’s 2012 Focus initiatives will help build stronger partnerships while building capacity and competency with our partners FY’12 Marketing Focus Comprehensive Channels for Focus Markets New Ratable Business Models Global Value Added Distribution Building Partner Competency and Capacity New Partner Types and GTM Models Technology Alliances: Solutions and Competitive Riverbed Partner Program Supporting Full Portfolio New Profitability Programs New Role Based and TAP Training New Marketing and Enablement Tools OPPORTUNITY TECHNOLOGY PARTNERSHIP

4 © 2009 Riverbed Technology. Confidential. Riverbed Technology Alliances : 2012 focus

5 © 2009 Riverbed Technology. Confidential. Market Opportunity $10B+ Market Opportunity — based on current technology and new markets related to cloud, virtualization, and consolidation Storage Consolidation Application Delivery WAN Optimization Network Performance Cloud Storage Delivery Specialized types of partners with variety of go to market models

6 © 2009 Riverbed Technology. Confidential. Riverbed Market Opportunity Overview (All figures in $mm) Current Markets WAN OptimizationNetwork Performance Management ADCCloud Storage Adjacent Markets Network Security Cloud System Infrastructure Software Virtual Client Computing Source: Gartner and IDC market data

7 © 2009 Riverbed Technology. Confidential. WAN Optimization Market Sizing Source: Gartner Dataquest, December 2010 WAN Optimization Controller Vendor Revenue, Worldwide, ($M)

8 © 2009 Riverbed Technology. Confidential. Lead Gen through Turn-Key Solution Campaigns Provide Channel with turn-key lead-generation campaigns FY’12 Corporate Solution Campaigns: Disaster Recovery Cloud Network Performance Management Riverbed Trade Up Competitive Trade In Refresh

9 © 2009 Riverbed Technology. Confidential. Swiss Event Calendar Q1: Partner Upstream club in Bern (Jan 26) Q1: X-Days, Interlaken (March 14 & 15) Q2: Regional Performance Conference Q4: Sharepoint collaboration days (CH)  CIO Dinners in Zurich/Basel & Lausanne/Geneva – twice/year  One Upstream/Techconnect event per quarter

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