By:- Kash Kaurani

 Women entrepreneurship in India: On the rise and how  Recently, Dell Women’s Global Entrepreneurship Study interviewed 450 women entrepreneurs in US, UK and India. It reported that India was one of the most favourable places for women entrepreneurs to set up shop. The study pegged businesses owned by women entrepreneurs to grow up to 90% in the next 5 years. In comparison, similar businesses in US and UK were expected to grow by 50% and 24% in US and UK in the same time period.  Dell Women’s Global Entrepreneurship Study – India Key Findings   Today, the country’s largest private sector bank ICICI is being headed by Chanda Kochhar. Upcoming contender Axis Bank, which has the largest ATM network, is being headed by Shikha Sharma. Naina Lal Kidwai heads HSBC India. Zia Mody is a partner at AZB Partners, one of India’s prominent corporate law firms. Ekta Kapoor heads Balaji Telefilms and has played a pivotal role in virtually changing the face of Indian television in the last decade. One of India’s leading biopharmaceutical company Biocon is headed by Kiran M Shaw. Apollo Hospitals is being headed by its founder Pratap C Reddy’s four daughters with eldest, Preetha Reddy at the helm of one of India’s and Asia’s largest healthcare groups. Such examples are now becoming commonplace.  Adding echo to this positive sentiment, the Dell study noted that 8 out of 10 of the women entrepreneur respondents from India were in hiring mode, which is generally considered as a sign of expansion and growth.

 A women entrepreneur is one who accepts challenging role to meet her personal needs and become economically independent “

One major challenge that many women entrepreneurs may face is the traditional gender- roles society may still have on women. In general, women have lower personal financial assets than men. women must secure additional resources compared to men in order to exploit the opportunity because they control less capital. Studies on women entrepreneurs show that women have to cope with stereotypic attitudes towards women on a daily basis.

 1. Financial resources the financial inadequacy is reported to be one of the most important problem faced by the women entrepreneur. Most often the entrepreneurs relied on family finances or at the max. on partners and friend 2. Family and social commitments the domestic, social and personal, problems of Indian women are different from their male counter parts in society/business fields, when it comes to running and managing of their enterprise 3. Problem of professionals the problems of professionals i.e. like switching from the manufacturing of one product to anothor or a new product or searching for a more suitable location with a view to setting up of their Projects in a better environment & conditions

 4. Problems in availing Govt. aid the procurement of financial assistance from the Concerned governmental Sources is also no less problematic for the women entrepreneurs. 5. Marketing problems Marketing of their manufactured items often proves to be an uphill task for many small entrepreneurs, either because of cut- throat competitors in the market a due to lower turnover than eXpected 6. Productions Problems The production processin a manufacturing enterprise is related to a number of coordinative factors & activities while some of the activities can be sucessflly managed by the women entrepreneurs but then are some kinds of activities which are often not in the control of the entrepreneurs 7. Personnel problems The growth and prosperity of a business entre prise mainly depends on the efficient management of human resources and finances.

 Whereas men have the tendency to think in a systemizing manner, women are more apt to developing emotional intelligence, thus empathizing more, building strong interpersonal skills that are vital for networking and strategically using their social networks in order to build support for their ideas.

2.Multitask Orientation  Women have the ability of juggling many tasks at the same time, such as talking on the phone, reading their , scheduling what else needs to be finished for the rest of the day, producing excellent results. Many successful women entrepreneurs are able to balance family life and career. Men are known to have more trouble with multitasking, tending to focus on one or two things, thus wasting opportunities.

 Women seem to be natural marketers, extremely passionate and enthusiastic about their choices, talking about them and sharing their thoughts. They naturally emphasize the benefits of their services to their potential clients and are aware of how to highlight the positive features.marketers

 An extremely important attribute for business people is constant patience. Visionary entrepreneurs giving up on their dreams after only some months, as a consequence of becoming impatient with the process only proves that vision is not enough. The ability to wait and see is a key attribute in order to receive positive outcomes and women have it naturally.

 Most of the women who start a business have a great passion for their work and a philanthropic commitment to society. If they they have the drive to pursue entrepreneurship, it means they are not afraid of taking risks and will also make monetary gain a less likely factor in their business pursuits.They possess the inner strength to continue and search all possible means to share their business ideas with others.

 A trade union, not a company!!! ___________________________  History  Goals :Full Employment Self Reliance

 Trade Council (Pratinidhi Mandal)  Trade Committee (Dhanda Committee)  Members All India Membership : 9,66,139 Gujarat Membership : 5,19,309 Rural 65% Urban 35%  Occupation wise : Manual Labourers, Service Providers -70% Home Based workers 15% Hawkers and Vendors 10% Producers and Services 5%

 Sewa Academy  Sewa Bank  Sewa Commuication  Sewa Research  Healthcare  Childcare  VimoSewa  Legal Services  Sewa Housing  Sewa Trade Facilitation Centre

 NainaLalKidwai, Investment  Banker  Fortune magazine listed her  as one of the world’s.  Most powerful businesswomen  in  India Inc recognizes her as one  of its most powerful investment bankers. But NainaLal Kidwai, HSBC’s deputy CEO, Can’t be reduced to simple woman-banker equations; her professional vision transcends Gender Naina Lal Kidwai

 Shehnaz Hussain Herbals-one of the largest herbal manufacturer in the World  SH Group, based in New Delhi Worth $100mn  Employed around 4200 people, in 650 salons, spread across 104 Countries  Belongs to a royal muslim family, married at the age of 15  Never advertised, relied on word of mouth publicity  First Indian women whose goods were retailed in foreign markets

Vineeta Bali Director, Academic Success Program She practiced law as a business litigator for three years, and then as a transactional attorney for the Silicon Valley Law Group for several years. Her main responsibilities as a transactional attorney were in the following areas: mergers and acquisitions, investor financing and corporate funding,business formation and corporate governance, securities compliance for privately held and public companies.

 Indra Krishnamurthy Nooyi  (born 28 October 1955) is an  Indian-American business Indian-American  executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue. [2] According to Forbes, she is consistently ranked among World's 100 Most Powerful WomenChairpersonChief Executive OfficerPepsiCo [2]ForbesWorld's 100 Most Powerful Women

The women behind Biocon India·s biggest Biotechnology company Set up Bioconin garage of her rented house In 2004 she became India·s richest women And Entered the Fortune list of 50 most powerful women in international business Forward looking, self driven, enterprising and outspoken Awarded with Padmabushan 2005 Kiran Mazumdar Shaw