Marketing research and Marketing Planning at Nestle. Unit 3 Assignment 2 Marketing research and Marketing Planning at Nestle. CRITERIA COVERED P3, P4, M2, D2

Task P3 & P4 Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation Search the internet and this site is useful but you may find other sites http://www.bized.co.uk/learn/business/index.htm

Choose an organisation- Tesco Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation Choose an organisation- Tesco Research to find out what market research- TESCO –PLC VISIT TESCO TESCO- Website –customer feedback Leaflet/forms Say what techniques they use- describe each one(theory) detail how Tesco do it.

Marketing Research at Nestle Nestle uses all the following methods of Research Qualitative Research Mention what it is, and how nestle would do this, why Quantitative Research Primary research Mention what it is, and how nestle would do this,why Secondary Research Internal/external research Mention what it is, and how nestle would do this, when and why

Marketing Research their uses / advantages (i.e reduce risk in decision making, measure progress over time); Mention the overall benefits to nestle of using these research techniques and limitations / disadvantages (cost effectiveness, validity of data collected Mention the overall disadvantages to nestle of using these research techniques

Marketing Planning at Nestle   For Marketing planning you must include marketing planning process models of:- PESTLE (political, economic, social, technological, legal and environmental external factors) Mention what it is, and how nestle would use this and why they would use this SWOT (internal strengths and weaknesses, external opportunities and threats) The setting of SMART (specific, measurable, achievable, resourced, time-bound) objectives and how these determine strategy and tactics, help implement changes; and evaluate progress Mention why they need to do marketing planning, what benefits does it become and how does it help them achieve the main goals of company such as making a profit.

How Nestle uses marketing research to create marketing planning Mention how nestle uses marketing research to create marketing plans

Limitations of marketing research (M2) Explain the limitations of the marketing research What are the limitations (problems) with each method of market research referred to above. You must mention the disadvantages of each method of research not an overall disdvantage

Recommendations for improving Marketing research (D2) Make justified recommendations as to how the validity of the research could be improved. How can the way they do the research be improved and why is it important to the organisation to do this How can they improve the way the do market research