Growing up Organic… Patrick O’Flaherty FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure,

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Presentation transcript:

Growing up Organic… Patrick O’Flaherty

FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic Voted UK’s Best Organic Soft Drink Winner of London’s most environmentally friendly company and Organic Food Awards Finalist in the World Juice Awards and the Excellence in Food & Drink Awards Gold, Silver and Bronze at The Great Taste Awards Finalist at Beverage Innovation Awards

so where did it start…

living the brand…

commandments (our pride & passion) 5

lose the beard… …and sandals 1

BLAH ……GREEN BLAH, SUSTAINABLE, BLAH, BLAH, HEALTH, BLAH, BLAH, BLAH…….

just being ‘sustainable and organic’ is not enough… 2

‘consumer-appeal’ ‘taste’ ‘sustainability’ ‘healthy’ ‘Innovation!’ ‘quality’

holding the vision…

….if it’s easy, there’s an issue… 3

If there’s an easy solution – question it… Don’t ‘greenwash’

knowing who’s who in the green consumer world… 4

Source: Business Insights Key features influencing consumers to purchase ethical products over the next 5 years

Source: Business Insights Manufacturer initiatives in changing consumer attitudes towards ethical products

building the brand…

NGD 5

Source: Business Insights % share of ethical products launched by claim

thanks for listening…..