Mission Statement Scratch and Peck transforms local, organic, and non-GMO ingredients into socially and environmentally sustainable products for the urban.

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Presentation transcript:

Mission Statement Scratch and Peck transforms local, organic, and non-GMO ingredients into socially and environmentally sustainable products for the urban farmer.

Why Organic Chicken Feed? Opportunity Understanding & filling a niche market Responsibility Maintaining and promoting values Strategy Innovative marketing and operational transparency

What makes us unique Non- GMO OrganicSoy Free Whole Natural Grains Backyard Farmers Farm Direct Sourcing

July 2012 we became the FIRST verified non- GMO feed company in North America June 2013 we earned our Organic Certification Our Certifications

Why whole grain mash? NaturalUnprocessed Probiotics & enzymes

Sourcing Standards Local as possible Regional Know the farmers Personal Organic & Non-gmo standards Traceable

Building a Grain Network WSDA List of Organic Growers WSU’s Grain Bulletin Board Cold calling farmers Buying direct from growers eliminates the middle man. Both parties can benefit

Maintaining a Grain Network Pay a fair price Strong relationships breed new ones Honesty and transparency creates loyalty and new opportunities

GrainsFeed

Hands-On Production Very labor intensive yet highly flexible and maintains traceability

Feed Customers Niche Market – Compete on quality, branding, and shared values instead of price alone. Online sales channels - Low profit margin, high marketing value Direct to small Feed Stores – Strong relationships lead to loyalty and promotion Working with Distributors – Finding the right company

Grass roots outreach Start small and get out there Farm to table events Retail stores Small farms Buying clubs

Market History Google Trends data for “Backyard Chickens”

Market Outlook GMO’s are of great concern to a growing number of Americans Organic is the fastest growing market in Agriculture “Small is beautiful” as a business model and in the eyes of our target consumer Backyard Chickens Movement

Our Biggest Challenges Building relationships with local growers to supply the amount of grain we use Production capabilities without automation Rapid business growth Distribution and Transportation Costs Grain and ingredient storage space

We are looking for: Organic Wheat Organic Corn – Must pass GMO tests Organic Yellow Field Peas Organic Barley Organic Oats Organic Camelina Meal Organic Flax Meal

Untapped Opportunities Camelina Seed – Oilseed similar to flax – Intercropping to maximize profitability A “Craigslist” for Grains - To connect growers with buyers – WSU’s Bulletin Board is a great example Rotation Crops - Potato growers who sell Barley, Wheat, Peas, etc…

Our Team

Resources WSU’s Organic Grain Sales Bulletin Board sales-bulletin-board/ sales-bulletin-board/ WSDA’s List of Organic Producers wsda_cert_org_producers.pdf wsda_cert_org_producers.pdf

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