IE Business School

Times of uncertainty and crisis

. "It was the best of times, it was the worst of times… we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way” Charles Dickens, beginning of “A Tale of Two Cities”

Responsibility of IE Business School: To prepare leaders, managers & entrepreneurs who transform the World Prof. Iñiguez de Onzoño

1. Which strategic group does IE Business School belongs to? Prof. Iñiguez de Onzoño

Vertically Integrated Schools Vs. Focused Schools Prof. Iñiguez de Onzoño

Business Schools: Strategic Groups Internationational Reputation (rankings, markets, students) Program range Boutiques International post-graduate schools International post-graduate schools Global Integrated Schools Global Integrated Schools Ex Ed Centers Regional Champions Schools Trapped in the middle Regional Champions Schools Trapped in the middle Big Public Universities Low-Cost Providers Big Public Universities Low-Cost Providers Local Centers Local Centers

Strategic Groups: Future Moves Internationational Reputation (rankings, markets, students)) Program range Boutiques International post-graduate schools International post-graduate schools Global Integrated Schools Global Integrated Schools Ex Ed Centers Regional Champions Schools Trapped in the middle Regional Champions Schools Trapped in the middle Big Public Universities Low-Cost Providers Big Public Universities Low-Cost Providers Local Providers Local Providers

Business Schools: Strategic Groups Internationational Reputation (rankings, markets, students) Program range IMD London BS Harvard IE Wharton Oxford Mannheim Bocconi Insead Blue-chip Consultancies Ctr Creative Leadership Tuck HEC National Universities Local Consultancies

2. Which role does your School want to play in the Knowledge Value Chain? Prof. Iñiguez de Onzoño

Knowledge Origination Vs. Knowledge Distribution Prof. Iñiguez de Onzoño

Research Testing Application Distribution Diffusion. Academic Research Consultancy, projects with companies MBA, Executive education Teaching materials and class books Professional publications Contributions in Media Classical Knowledge Value Chain Schools as “Knowledge Reservoirs”

The New Knowledge Value Chain B-Schools as “Knowledge & Social Hubs” B- school Consultancie s B- school Publisher Media

Free management materials on-line MIT OpenCourseWare (mit.edu) The U.S. Small Business Administration (sba.gov) IE Business School (ie.edu) The Free Nonprofit Micro-eMBA Program (managementhelp.org) 'Business Week' Free Online Courses (bwcourses.com)

3. What type of Faculty? Prof. Iñiguez de Onzoño

Gurus Vs. “Kangaroos” Prof. Iñiguez de Onzoño

“Humboldtian Faculty” Gurus Selected by their “academic pedigree” Masters of the learning process Guardians of Knowledge

“Humboldtian Faculty” Kangaroos Mixed backgrounds Learning Orchestrators Catalysts of Knowledge

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. “Education is not the filling of a pail, but the lightening of a fire” William Butler Yeats

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