God’s Own Country! New synergies… T Balakrishnan 23 December 2008

God’s Own Country in the 80’s One destination - Kovalam Just Two Star Hotels Little information on the Destination

God’s Own Country in the 80’s Brand Born The beginnings of marketing Tourism declared an industry Identified Private sector as growth engine

God’s Own Country in the 90’s Promotions go full-swing Demand drives Supply Big industry names show interest International acclaims Focus on USPs – Backwater and Ayurveda

God’s Own Country, today Multiple destinations Presence of major Tourism brands Accommodation in all ranges Highest crowd-puller at international platforms Growth in tourist arrivals 2007 –Foreign: 515,808 arrivals growing at 20.37% –Domestic: 6,271,724 arrivals growing at 5.92%

God’s Own Country, bright prospects Demand to grow at the highest recorded rate of 11.6% per annum; higher than the fastest growing country, Turkey – 10.2% Travel and Tourism economy employment will triple from 693,000 to 2.0 million in 2012 Expected to achieve an Annual growth rate of 11.4% for the 10 year period, up to 2013 Source : WTTC

God’s Own Country, investments Tourism investments range from Rs.1000 Cr. - Rs.1200 Cr. ( ) Global financial crisis an opportunity for investments

Government of Kerala – Strong support – Facilitator for tourism Industry – Aggressive marketer of Kerala Tourism – Partner in progress with private sector Environment Fostering Tourism Entrepreneur

Investment Opportunities

Emerging Private-Public Partnership Projects Veli, Trivandrum. 19 acre Varkala, Trivandrum acre Peermedu, Idukki acre Nelliyampathy, Palakkad. 25 acre Kalpettta, Wayanad. 15 acre Thrissur City,Thrissur. 3 acre Kochi City, Ernakulam acre

Resident Entrepreneur - NRK Partnership Projects Government will play the facilitator’s role Focus on small and medium NRK investors Win-Win opportunity for resident entrepreneur New investment model facilitated by TRKL in partnership with KSIDC

Projects by Type Accommodation – Resorts/Hotels/Ayurveda… –52 Health Services –3 Commercial Complex Souvenirs Flying club / Aero Sports Wax Museum Fast Food

Projects by District Thiruvananthapuram -2 Kollam-2 Alappuzha-4 Kottayam -4 Idukki -10 Ernakulam -9 Thrissur-1 Palakkad -3 Malappuram -3 Kozhikode-4 Wayanad -3 Kannur-4 Kasaragod -3 Various / Multiple -8

Projects by Land Area Small (below 5 acres) -26 Medium (5 to 15 acres)-17 Large (15 to 50 acres) -9 Mega (50 acre plus)-5 Others-3

Projects by NRK Investments Small (below 5 Crores) -25 Medium (5 to 15 Crores)-13 Large (15 to 50 Crore) -6 Mega (50 Crore plus)-5 To be finalised-11

Project ideas from Architects in Kerala Fashion Street, Kannur Floating Market, Alappuzha Food Bazar, Kozhikode Sandbank, Vadakara Ski Park, Thrissur Techno Quarter, Cochin or Thrissur

Project ideas from Architects in Kerala Water Cruise, from Kasargode to Kanyakumari Aqua Palace Finishing School, Malappuram Drive in Restaurant, Munnar Holiday Village, Munnar and Wayanad Urban Beach Village, Muzhupilangadu Beach

TRKL – Building God’s Own Country Nodal agency of Government of Kerala for Tourism infrastructure and investment promotion JV with Taj Being re-structured to be a full-fledged infrastructure and investment company

KSIDC Your Partner Co-promotes vital tourism projects with equity stake (Eg. Hotel Le Meridien and International Convention Centre, Kochi) Provides Term Loans at 10 to 12% interest rates Agency facilitating Grant from Govt. of India for Large Revenue Generating projects in tourism (Eg. Lulu International Convention Centre- Thrissur, CIAL Golf Course project-Kochi) Consultancy Services for Tourism Investors

Projects KSIDC is showcasing for Revival Kalpatharu Resorts (P) Ltd –South Paravur, Kollam –15 Lake Villas & 12 Heritage Villas Cheramann Resorts Pvt Ltd –Kappad, Kozhikode District –Beach Resort with 28 rooms and 10 independent cottages

The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep. Robert Frost

Thank You