Using Labor Market Data for Program Development Daylene Meuschke, Ed.D. College of the Canyons Gabriel Rench EMSI Ralph Plaza EMSI RP Conference April 11, 2014

 Justifying the need for a new program  A story in establishing a need for two new programs  Rights and Wrongs of Labor Market Data  Real-Time Labor Market Data  Augmenting labor market data with EMSI Analyst  EMSI Analyst Demos  Q&A Session Overview

 Determine labor market demand (surveys or focus groups with industry representatives)  Lots of dialog with faculty and Instruction or Academic Affairs offices  Get feedback on proposed curriculum  Identify similar programs in the region  I.R. office prepares report based on labor market analyses How is this similar or different at your campuses? Typical Activities in Needs Assessments for New Programs

 Background  CIT department requested needs studies for two new programs  Work began two years ago  Challenges  No specific Standard Occupation Classification (SOC) code for these jobs.  SOC code from BLS not available until May  Many people employed in the occupation are self-employed.  Wide array of job titles which required looking at job postings.  Low number of job projections from local industry focus group.  Discrepancies in data sources. Our story: Web Developer and Web Publishing & Design Programs

 Solutions-Round 1  EMSI used for employment projections and median hourly earnings using broad SOC categories (Computer Programmers, Computer Software Engineers-Applications and Computer Programmers-Systems Software).  Burning Glass Technologies, Labor/Insight™ used for job postings analysis using Metropolitan Statistical Area.  O*NET  Focus group participants provided input on employment needs, hourly wages and curriculum needs.  Solutions-Round 2  Everything from Round 1 but added  Updated labor market data based on new BLS SOC code (still limited because it only contained 2012 data)  EMSI labor market data including self-employed Our story: Web Developer and Web Publishing & Design Programs, cont.

Gabriel Rench Vice President, Higher Education

 13 Years  100 employees  Pacific Northwest/UK  USA, Canada, UK, Brazil, France  4000 Users  Career Builder 2012  Federal Reserve, Atlantic Monthly, New York Governor, Georgetown, Harvard Business Review

 Economic Impact Study (EIS )  GAP  Student Resume Analysis (SRA)  LMI Certification  Career Coach  Analyst  Program research, environmental scanning, gap, grants, student recruitment, savings EMSI Products

 Real-time LMI  Web Spider Technology that captures the churn in the talent market  Best for understanding recent hiring demand and employer interest  Traditional LMI  Structural analytic sources (i.e. BLS) capture broad economic factors occurring in a market  Best for projecting supply and demand dynamics, and supporting strategic workforce plans Spectrum of Labor Market Data

 Strengths:  Monthly Pulse  Scrapes Skills  Ties back to the local companies  Snapshot of who is hiring  Weaknesses  Ghost Postings  Doubles  Certain industries are almost non-existent  Employers hire people not requirements Real-time LMI

Traditional LMI

Data Resources

“Never before has the link between a college education and postgraduate job prospects been more important.” – The Aspen Institute’s Guide for Using Labor Market Data to Improve Student Success

 Advantages  Labor Market Data at zip code level  Ability to set timeframe for projections  Displays number of program completers within your region  All data in one point of access  Up to date data on a quarterly basis  Other Uses  Program Reviews  Career Technical Education Addendum in Program Review  Data needs in grant applications  Economic Development and Academic Affairs  Strategic Planning  Educational & Facilities Master Plans EMSI Analyst

 Web Developer and Web Publishing and Design Analyst: A Case Study

Now it’s your turn EMSI Analyst - Audience Participation

Q&A