Lottery Expo 2011 Miami Kevin Gass Vice President, Lottery Gaming British Columbia Lottery Corporation September, 2011 Building Multi- Jurisdictional Internet Gambling
BCLC Conduct & Manage Gambling in British Columbia, Canada Annual Net Win US$2.1 Billion Annual Net Profit US $1 Billion British Columbia 4.2m Population 80% of adult population play BCLC games
BCLC Business Structure Integrated model, which includes: –17 Casinos –16 Mini-Casinos –11 Bingo Halls –3000 Lotto Retailers –1000 Pubs & Bars –170,000 Internet Players
WHY Internet Gambling Growth Competition Demographic Customer Integration Leverage ‘Bricks & Mortar’
PlayNow.com Evolution 2003 – Board Approval 2004 – Launched with Sports 2005 – Lotto, Keno 2006 – Interactives 2008 – Monitor Games 2009 – Bingo 2010 – Casino Games 2011 – Poker
PlayNow.com Position in the Competitive Landscape Male Poker/Sports Mixed Target Full Portfolio Female Bingo
Our competition delivers on ‘edgy’
Canadian Internet Evolution 2004 – BCLC and Atlantic Launch Internet Gambling 2010 – Loto Quebec Launches Poker 2011 – BCLC joins Loto Quebec with peer-to-peer Poker
Multi-Jurisdictional Approach to Key Challenges Political Regulatory Standards Vendors RG Controls Technical Integrity Privacy Marketing Competition Integration LIQUIDITY
Player Protection Age Restriction & Verification Residency Verification Real Time Session Tracking Pre-commitment Wallet Size Voluntary Self Exclusion Free, Unlimited Confidential Counselling Online Support – Gam Talk Advertising Compliance Links to RG Information – GameSense Alderney Standards & Security Protection
Future