Email Marketing OC FORWARD. What is covered What is email marketing? Why we do it? What is important? Tools Hands on with Mail Chimp How to measure success?

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Presentation transcript:

Marketing OC FORWARD

What is covered What is marketing? Why we do it? What is important? Tools Hands on with Mail Chimp How to measure success?

What is Marketing? List Generation Segmentation Deliverability Marketing Goals Branding Analysis and Reporting Conversion

Why?

44% of recipients made at least one purchase last year based on a promotional .

33% of recipients open based on subject line alone.

Personalized subject lines are 22.2% more likely to be opened.

64% of people say they open an because of the subject line.

7 in 10 people say they made use of a coupon or discount from a marketing in the prior week.

39% of marketers have no strategy for mobile .

56% of businesses say they plan to increase their use of marketing in 2013.

ad revenue reached $156 million in 2012.

s that include social sharing buttons have a 158% higher click-through rate..

40% of B2B marketers rated the leads generated by marketing as high quality.

82% of consumers open s from companies.

64% of decision-makers read their via mobile devices.

There are 3.6 billion accounts in By 2016, the number will reach 4.3 billion.

For every $1 spent, $44.25 is the average return on marketing investment.

Why not outlook/gmail? Legality / Privacy List maintenance Unsubscribe Black-listing Tools and HTML formatting Measurement Scheduling Thousands instead of hundreds

What is important? From Name Subject Line Pre-Header Headline Personalization Images/Video Call-To-Action Landing Page Measurement Social badge

From Name Personal touch Consistency Professional Friendly and inviting

Subject Line Teaser Short and to the point Inviting Introduce call to action

Pre-Header Complement the subject Give additional info

Headline 80% will read the headline Only 20% will read the rest

Personalization

Images and Videos Help with readability Visually appealing 80/20 rule LINKem Tracking

Call To Action! Get 20% Off Read More Login Now Find out more Buy Now Reserve now

Landing Page Relevant to Action Simple Action Not intimidating Complete Measurable Actions

Measurement Analytics within Mail Application Google Analytics Landing Page analytics Phone response Walk-ins Basically: Be prepared to measure

Social Badge

Terminology List –Opt-In Templates Campaign Tracking –A/B Split Report –Opens –Click thru –Bounced –Unsubscribed