Marketing 101

The Basics What is Marketing? marketing is the advertisement of a product, service, or brand through electronic mail. marketing can be used to improve the relationship between a business and its customers or to gain new customers.

The Basics Marketing Objectives PRIMARY OBJECTIVE: To build database and maintain relationship with customers/subscribers. SECONDARY OBJECTIVE: To drive customers to SmartBus Products To increase product awareness and encourage trial of SmartBus Products

The Basics Why Use Marketing? Is less expensive 1 lets you deliver your message to the people 2 It is a form of advertising3

The Basics Types of Marketing newsletters 1 Service s 2 Press Releases3 Surveys 4 Invitations 5 Catalog s6

Types of Marketing Newsletter (e-Newsletter) A newsletter is a great marketing technique and typically is distributed once a month or more frequently depending on your readers. This is usually the most viewed due to people have subscribed to it and are more likely to read it. Most newsletters contain company information, latest products or services, helpful articles, latest news of your industry and recent offers or freebies for your readers.

Types of Marketing Service s This is probably the most common type of and primarily used to encourage repeat business by contacting your subscribed readers. Service s typically include some sort of promotional item, e- newsletter distribution or offering courses.

Types of Marketing Press Releases You’ll use this type of marketing tactic to distribute your latest company information. You may choose to add a new service or product to your business, announce approaching events, classes, whatever you choose this is one effective strategy to blast it out there for the internet world. You can always add your latest press release to your newsletter as well.

Types of Marketing Surveys Surveys are a great way to find out exactly what challenges or problems your readers are facing. Send the occasional survey to your list and then create a solution for that particular problem. It shows your readers that you are listening and that you genuinely care about them and helping them find a solution to their problem.

Types of Marketing Invitations It represents a simple invite to an event for the event you are holding. Examples like trainings and exhibitions.

Types of Marketing Catalog s Catalog s are typically electronically delivered versions of print brochures that list popular products to encourage the recipient to make a purchase. Catalog s do not require printing and shipping costs to be incurred.

Getting Started Building an Address File The first step in any marketing strategy is to build an file – the fuel for your marketing efforts. Gather s by: Getting in your address list in your contact list like MS Outlook Address Book. Using software like harvester/hunter/spider

Getting Started Nurture the connection You already have the connection with your customer by having their address. Now, you have to update them by ing latest news, new products, events (trainings and exhibitions), new catalogues and others.

Tools in Marketing Harvesting Tarantula Atomic Hunter Super Spider Manager Text Bomber List Manager

Tools in Marketing Blasting MS Outlook Group Mail Plus Super Sender Mailing List Controller (Recommend)

How to use Tarantula Step 1 Download to our website the TARANTULA. Here is the link under Downloads (Softwares) Tarantula

How to use Tarantula Step 2 Go to the directory where you save the file.

How to use Tarantula Step 3 Extract the file. Click here to extract

How to use Tarantula Step 4 Install the Tarantula Setup file.

How to use Tarantula Step 5 After installation is finish, go to C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows bit)

How to use Tarantula Step 6 Open the directory which you save the Tarantula. Then go to Crack folder and copy the Tarantula file

How to use Tarantula Step 7 Paste the Tarantula file in the directory, C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows bit) Click here

How to use Tarantula Step 8 The software is now installed and you can start using Tarantula.

How to use Tarantula Step 9 Click the Tarantula.

How to use Tarantula Step 10 Input the keyword you want to search and click SEARCH button. Example: electrical installer uae

How to use Tarantula Step 11 All the s being search will be displayed.

How to use Tarantula Step 12 When it is finished searching, click SAVE button.

How to use Tarantula Step 13 Theres a pop up asking, “Do you want to save the URLs alongwith the ?”, click NO. DONE… Click here

How to filter Bad s USING TEXT BOMBER

How to filter Bad s Step 1 Download Text Bomber in SmartHomeBus website under Downloads (Softwares). click here

How to filter Bad s Step 2 After downloading extract the files. click here

How to filter Bad s Step 3 Go to the folder where you extracted the files. Click TextBomber

How to filter Bad s Step 4 Click Open File(s). Then select the file you want to filter the s.

How to filter Bad s Step 5 Click Clean Duplicate Addresses.

How to filter Bad s Step 6 Click Remove Bad Addresses.

How to filter Bad s Step 7 After filtering bad s, click Save File. Then choose the text file you filter. Save as type: Text File (*.txt)

How to filter Bad s USING LIST MANAGER

How to filter Bad s Step 1 Download the file List Manager in SmartHomeBus Website under Downloads (Softwares) Click here

How to filter Bad s Step 2 After downloading the file, extract the list manager Click here

How to filter Bad s Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

How to filter Bad s Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

How to filter Bad s Step 4 After finish installing List Manager. Open it. Go to Cleaning menu then Advanced..

How to filter Bad s Step 5 Click Add (Domain Names to Remove) if you want to remove some specific domain names like.edu,.gov, youtube.com, etc… Click here

How to filter Bad s Step 6 Click Add (Text to Remove) if you want to remove some specific text like subscriber, user, , domain, abc, spam, etc.. Then press OK. Click here

How to filter Bad s Step 7 Click Open File, choose the file which you want to filter bad s.

How to filter Bad s Step 8 Once you open the file, click the Clean List

How to filter Bad s Step 9 After cleaning the list of s, click SAVE button. Replace the old one, and Save as type: Text files (*.txt). Now the list is filtered.

How to Blast USING MS WORD 2007 AND OUTLOOK Step 1 Open MS Word Office

How to Blast USING MS WORD 2007 AND OUTLOOK Step 2 Go to Mailings Tab

How to Blast USING MS WORD 2007 AND OUTLOOK Step 3 Compose you letter which you will blast

How to Blast USING MS WORD 2007 AND OUTLOOK Step 4 After you finish on your letter, go to Start Mail Merge, then click Messages

How to Blast USING MS WORD 2007 AND OUTLOOK Step 5 Then go Select Recipients, and click Use Existing List

How to Blast USING MS WORD 2007 AND OUTLOOK Step 6 Pop-up will come out. Go to the Directory where your collected s are located. Click your collected xls file.

How to Blast USING MS WORD 2007 AND OUTLOOK Step 7 Then Go to Finish & Merge. Click Send Messages

How to Blast USING MS WORD 2007 AND OUTLOOK Step 8 Merge to window will come out. Fill up the details. To: (which column in xls are the s), Subject line: (Subject of your ) & Mail format: (HTML). Then click ok

How to Blast USING MS WORD 2007 AND OUTLOOK Step 9 It will automatically send to all the s you have in the xls file using MS Outlook. DONE.

How to filter Bad s USING MAILING LIST CONTROLLER

How to Blast Step 1 Download in our website at under Downloads (Softwares) Click here

How to Blast Step 2 After downloading extract the file. Click here

How to Blast Step 3 Open the directory where you extracted it. Then install it. Click here

How to Blast Step 4 Click the Mailinglist Controller to start using it. Click here

How to Blast Step 5 Create New Member List

How to Blast Step 6 Input the List Name and List Description based on your blasting then click Next

How to Blast Step 7 Input the Address you will use. (Must not use company ). Then input the Name you want to use. (Name must be attractive)

How to Blast Step 8 Input the smtp which you will use for blasting. Ex: mail.smarthomegroup.com, then click Test SMTP. It must be successful. Then click Next.

How to Blast Step 9 Input the POP Server, from POP server and Password. Then click Next.

How to Blast Step 10 Uncheck Enable Incoming Messages. Then click Next.

How to Blast Step 11 Input your SMTP Server. Then click Next.

How to Blast Step 12 Remain the default, check Managed List. Then click next.

How to Blast Step 13 Then click Finish

How to Blast Step 14 Check No, not at this time. Then click Finish

How to Blast Step 15 On the Member Lists Tab you will see the lists of database s. Click Home Automation which we configure earlier. Click here

How to Blast Step 16 Now we will import the s we have harvested. Click here

How to Blast Step 17 Click Text. (This is the extension of your database) There are some other options like xls or ms access. Then click Next

How to Blast Step 18 Choose the text file database you have. Click Open.

How to Blast Step 19 Click Next.

How to Blast Step 20 On , choose the address. Then click Next

How to Blast Step 21 Click Finish.

How to Blast Step 22 Now the s are imported.

How to Blast Step 23 We will now compose the letter that we need to blast. Go to Message Drafts, then New Message

How to Blast Step 24 On List, choose “Home Automation”. Then input the Subject. Then type the letter you want to blast. Then click Send Message. Click here

How to Blast Step 25 Choose Yes. Click here

How to Blast Step 26 Click Send Message, it will start now sending s. Just leave now your computer sending. It will take time.

How to Blast Step 27 After sending. You can check the successful s you sent, by going Sent Messages Tab. DONE. Click here