URock Launching Strategy Prepared for: Jeff Lockhart, Steve Smith, Joyce Culpepper-Smith Prepared by: 108 th Ave Marketing Campaign and Strategy 108th Ave Marketing Presentation

Media Campaigns Overview Public Relations

Broad Audience Greater Seattle Area Local High School Radio Radio Campaign Media Campaign Print Campaign Broad Audience Eastside Newspapers 425 Magazine Television Campaign Broad Audience Q13- This Morning KING 5- Evening Magazine

Campaigns and Strategy Campaigns Overview and Proposal

Social Media Myspace, Twitter and Facebook – K-Town – Churches – Schools Social Media Campaign

Bellevue and Lake Washington School Districts Music classes – Captive audience – Opportunity for Q&A School Presentation Campaign

Churches – Kids and parents in audience – Booth K-Town – Recreational setting Community Outreach Campaign

Versatile Live products of URock Opportunity to connect through music Live Performances Campaign

Music Stores – Advertising Reach audience who already has an interest in playing music Christmas Promotion Campaign

Advertising Advertising Overview and Proposal

Advertising

Half-Page Flyer

Merchandise

Brouchures

Video

Market Research Market Research Reports

Demographics in relation to interest Confidence in marketing Maximize efficiency of advertising and public relations Market Research

Accounting and Financing Budget and Forecasting

Budget Budget Half-Page Flyer Brochures Posters Bracelets Guitar Picks T-Shirts iTunes Card Surveys Miscellaneous Budget

Forecasting Market Research: – $24.60 invested into research that would have cost $80.00 in real-world terms. ROMI: $55.40/$24.60 = 225 % URock: – Total costs: $1, – Expected Revenue: ([$ $240.00]*80)=$24, – ROMI: $23,675.44/$1, = 2105% ROMI (Return On Marketing Investment)

Strength Weakness Threats Opportunity SWOT Analysis