What’s Your Social Media Strategy? Jacob Derrah and Samantha Hua

Business and Social Media  Businesses are trying to understand how to conduct business internally and externally with the use social media

Social Media Strategies  Predictive Practitioner  Confines usage to a specific area  Businesses that seek to avoid uncertainty & results that can be measured  i.e. Clorox ConnectsClorox Connects  Creative Experimenter  Embrace uncertainty  Small scale tests  Listen to customers and employees through use of Facebook and Twitter  EMC\ONE

Social Media Strategies  Social Media Champion  Large initiatives designed for predictable results  2009 Ford Fiesta MovementFord Fiesta Movement  Drivers posted more than 60,000 items || millions of clicks  4.3 million YouTube views  $5 million campaign created a prelaunch brand awareness rate of 37% among Generation Y  50,000 sales leads to new customers

Social Media Strategies  Social Media Transformer  Large-scale interactions with external stakeholders  Use the unexpected to improve the way they do business  Cisco  Integrated Workforce Experience (IWE)  Videos for training and meetings  Facebook-like features  “Time to Trust”

Questions  What social media strategy would you use for your group project company?  Have you seen any failed attempts at a social media campaign, and if so, can you tell which strategy (or strategies) they were attempting?