June 2015Indoor Lighting N. AmericaConfidential 1 TruGroove LED Suspended, Surface & Wall Matt Pritchard INTERNAL USE ONLY June 2015

June 2015Indoor Lighting N. AmericaConfidential 2

3 TruGroove LED Suspended, Surface & Wall Unparalleled line-of-light performance & visual comfort

June 2015Indoor Lighting N. AmericaConfidential 4 Endless Ways to Make an Impression

June 2015Indoor Lighting N. AmericaConfidential 5 Endless Ways to Make an Impression

June 2015Indoor Lighting N. AmericaConfidential 6 Unique Features Wide throw batwing distributions up & down – Wide row spacing, fewer fixtures – Lower energy density (W/sqft) – Better visual comfort High efficacies up to 126 lm/W MesoOptics + DX DLC & Lighting Facts for all symmetric versions Architectural profile & aesthetic groove Separate up/down light sources (v suspended)

June 2015Indoor Lighting N. AmericaConfidential 7 Innovative Optics Freeform Elliptical Optic Upper hemisphere Bi-directional optic Wide throw batwing MesoOptics DX Lower hemisphere Integrated diffuser + bi-directional layer Glare control batwing Asymmetric Waveguide Bidirectional optic Conventional MesoOptics Symmetric

June 2015Indoor Lighting N. AmericaConfidential 8 Integrated Controls Response Daylight Actilume Occupancy – Suspended & surface mount versions (Except indirect)

June 2015Indoor Lighting N. AmericaConfidential 9 Applications

June 2015Indoor Lighting N. AmericaConfidential 10 Office Suspended Direct/Indirect 12ft o.c.

June 2015Indoor Lighting N. AmericaConfidential 11 Education Suspended Direct 8ft o.c. rectangle

June 2015Indoor Lighting N. AmericaConfidential 12 Hospitality Wall Mount Indirect/Direct

June 2015Indoor Lighting N. AmericaConfidential 13 Competitive Overview Philips LedalitePinnacleFineliteAxis Product TruGroove LEDEdge Evolution EX3/EX33HP-2/4D LEDBeam 3/4 Apertures 3"2", 3", 4", 6"2“, 4”2", 3", 4", 6" Sizes 4',6',8'2',3',4',5',6',7',8'4',8',12'2',3',4',5',8',12' Aesthetics / Lenses Flush lens, aesthetic groove Flush, Regress, articulated, MR16 module Flush, 12' diffuser, glow lens Flush, MR16 module, curves, unlit X & T junction Cross section size Dir & D/I: 3-1/4" x 5" tall Ind: 3-1/4" x 3-1/4" square Dir: 3-1/2" x 5-3/8" tall Ind: 2-7/8 x 3-1/4" tall Dir or Ind: 4" x 4" D/I: 4" x 4-3/4" Dir or Ind: 3-1/2" x 4" D/I: 4-1/4" x 5-1/2" Optics MesoOptics with elliptical optic or waveguide ‘Satine’ lens, louver (FLR)Frosted white lensFrosted white lens, 'micro lens' Candela Plot Efficacy Dir: lm/W Ind: lm/W Dir: lm/W Ind: lm/W Dir: lm/W (direct) Ind: lm/W Dir: lm/4ft (?) Ind: 134 lm/4ft (?) Lifetime L80 60k hrs (reported) L80 110k hrs (calculated) L70 50k hrsL90 100k hrsL70 50k hrs Warranty 5 Year 10 Year5 Year Delivery 6 week standard10 day standard8 weeks on 3000/4000K Based on published competitor data as of June 2015

June 2015Indoor Lighting N. AmericaConfidential 14 Pricing Pricing approach – Very competitive with Finelite & Focal Point Base pricing (16ft run) – Direct:US$60/ft / CA$73/ft – Indirect: US$56/ft / CA$68/ft – Dir/Ind:US$79/ft / CA$96/ft Corner units – +US$155 / +CA$190 (approx.) – Get drawings, ask Quotes team

June 2015Indoor Lighting N. AmericaConfidential 15 Market Introduction Target audience – Specifiers concerned with energy and visual comfort Promote – Preview at LightFair, Ad in Architectural Lighting – Postcard mailing to 700 lighting designers – Video, vanity URL Demonstrate – 28 page colour brochure – Sales samples (2 days before launch) Explain technology – MesoOptics, Freeform optic Prove performance – Provide spec sheets, photometry files & run applications. Highlight wide throw, uniformity and energy density. Refer to details – Finish, corners, up/down control, daylight/occupancy sensors, variable mounts

June 2015Indoor Lighting N. AmericaConfidential 16 Demonstrating TruGroove LED Set up display stands & bar Use hooks to hang luminaire on bar Dimming control switch included Highlight lens uniformity and ceiling light throw See specifier sales pitch video (Chris Dolan)

June 2015Indoor Lighting N. AmericaConfidential 17 Resources available luminaires Spec sheets, IES files, Brochure pdf, Video, Revit BIM files, Sales presentation, Install docs prolibrary Sales training presentation, Competitive analysis, Spec sheets, IES files re-orders: PLe-1501BR gallery, Technology overviews, Spec your job, Wiring docs, Spec Sheets, IES Files, Brochure pdf, Video, Install docs configurator, pricing

June 2015Indoor Lighting N. AmericaConfidential 18 Key Contacts Philips Ledalite Architectural Linear Product Marketing: Chris Dolan Product Management: Matt Pritchard Quotations: Leona Mak Project / Order Management: Dennis Martens Customer Service: Kim Mort LightXpress: Jindra Ryvola

June 2015Indoor Lighting N. AmericaConfidential 19 Thank you Questions to