Can Alarm Clock be SMARTER? Group #3 Kim Young-Hee Seo Min-jeong Han Da-som You Seung-Hyup

1. Definition of Innovation 2. Problem Recognition 3. Market Analysis - Competitor analysis - The size of the alarm clock market 4. Conditions to make the better alarm clock 5. Concept building process 6. Product Introduction & Explanation 7. Expected Targets 8. Obstacles & Things to consider Contents

Definition of Innovation An innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. E.g. iPhone 1 A series of small improvements to an existing product or product line that usually helps maintain or improve its competitive position over time. E.g. Bicycle Incremental Innovation 2 Disruptive Innovation

Recognition of Problems The alarm doesn’t have the ability to recognize whether the person felt asleep or not. 1. People fall asleep again after turning the alarm clock off. 2. Sometimes even when people wake up, alarm unnecessarily vibrates. With Current Alarm Clocks… 1. It rings when we are sleeping. 2. It does not ring when we wake up. 3. It will ring again even if we fall asleep after turning the clock off. AS-ISTO- BE Smart enough alarm clock.

Competitor Analysis 1. Traditional Alarm Clock 1.Only one set-up time. 2.You could turn it off very easily. 3.Changing battery time to time could be annoying. 2. Digital Alarm Clock 1.Various sound options. E.g. speak, laugh, sing, or play sounds from nature. 2.Became more accurate and sophisticated compared to prior alarms. 3. Extreme Alarm Clocks However, However, all of the above alarm clocks failed to meet the criteria that we provided. 1.Various forms to wake people up. E.g. math problems/ puzzles… 2.Be able to set up many time zones

Demand of the Alarm Clock “The most basic alarm clock sales increased 120% compared to last year…” “Due to Ahn Chul-soo alarm clock, alarm clock industry’s sales increased by 150%” Android Application Alarm Clock Xtreme Free Ratings: Features: Various ways e.g. math problems Alarm Clock Plus ★ Ratings: Features: Endless alarm till user wakes up AlarmDroid ★ Ratings: Features: Alarm Monster Ratings: Features: Cute animal characters Download (last 30 days)

Required Conditions 1)It rings when we are sleeping. 2)It does not ring when we wake up. 3)It will ring again even if we fall asleep after turning the clock off. Examples. It will prevent you from sleeping again after turning the alarm clock off. It would not unnecessarily ring when we are eating or taking a shower. Our parents will not be annoyed waking us up.

Concept Building Process

W hat kind of differences that occur between when you’re awake and when you’re asleep? How about B iological c hanges? Raised Questions B iological c hanges?

Concept Building Process Changes of Brain Waves - Depends on how deep you sleep, your brain waves change from alpha wave to delta waves. 1 Changes of Body Movement - You’ll automatically move your body when you lie on the bed and take a sleep. 4 Changes of Blood Pressure - Blood pressure drops when you are sleeping. 3 Changes of Body Temperature - Body temperature goes down when you fall asleep. 2

Concept Building Process Evaluation Changes of Brain Waves 1) Wearing head bands → Inconvenient 1 Changes of Body Movement 1) Installing Camera on the wall → Inconvenient, Uncomfortable b) Inaccurate E.g. When you are taking a shower. 4 Changes of Blood Pressure 1) Wearing arm bands → Inconvenient 3 Changes of Body Temperature 1) Using Infrared sensor → Expensive 2) Gradual change of the temperature → Difficulty in measurement 2

Concept Building Process Evaluation Brain Wave Body Temperature Body Movement Blood Pressure Inconvenient Expensive No significant change No dramatic change NOT FEASIBL E

Change Our Thinking? Then Why does it have to be Biological Changes?

Introduction of the Product

Concept It doesn’t have to be a change in our body, but it just needs to be ANY changes. 1)Easy to measure 2)Economical 3)Significant difference between sleeping & waking up Pressure

Prototype 1.Uninstalling should be hard  If it could be uninstalled with ease, it would also be easy to turn off the alarm. 2.Aesthetic purpose  If the product can be seen, it might hurt the aesthetic design of a bed or other sleeping gears. Mat-style design Placed between a bed frame and a mattress. Location Reasons

Functions and Design 1.Senses pressure 2.Settings can be done with remote controller; Active time zone, threshold, and alarm volume can be set. 3.Alarm bell rings when there is a pressure above the threshold during the active time zone. 4.Remote controller is not supposed to work during the active time zone. 1.A mat-style design. 2.Pressure sensing points placed on the mat. 3.For pressure sensing points, pressure detectable textile will be used 4.The mat and remote controller is connected. 5.Buzzer embedded in the remote controller. 6.Designed to use battery as the power source. TimeWeightVol. Functions Design

Pressure sensing textile Pressure sensing textile is already being widely used in the health-care industry. The cost of the technology itself is reasonable Also it’s responsiveness for the changing pressure is good enough to be used for our product technology

Details of Functions Active time zone? - Users set active time zone. E.g. 7:00-8:30 am - Alarm clock works only during the active time Remote controller lock? - The purpose of the product is to wake you up “for real”. - You cannot change the time settings during the ATZ, in order to prevent you from falling asleep again. - You must wake up to turn off the alarm. Settings for threshold - Only above certain weight, the alarm will work. - If there is no proper threshold, alarm will not stop and keep go on and on (False alarm). - If the threshold is too high, alarm will never work even if you are still sleeping on the bed (Miss). ACTIV E 65Kg 5Kg thres hold 0Kg10Kg80Kg False alarm OMiss

The algorithm of the alarm clock Start Active time zone? Alarm bell rings Alarm bell does not ring Remote controller lock Pressure over threshold? No Ye s Remote controller unlock

1.Those who have difficulties in waking up in the morning. 2.Those who use his/her bed alone. 3.Those who have no reluctance to use new kinds of products. Targets Prerequisites Targets 1.Workaholics & Busy students 2.Parents who have difficulties waking up their children.

Features - People who are too busy to sleep enough. E.g. Yonsei Univ senior students - Oversleep could be a fatal mistake. Benefits - There will be 0% possibility to oversleep with our product. Target 1 – Busy People with ambition

Features - Parents who have problem in waking up their children. E.g. Parents of the high school 3 rd grade student - For students who studied hard even till late night, it is hard to wake up in the morning. Therefore, parents have difficulty in waking up their children. Benefits - Parents would not need to wake up their children  More sleep in the morning - Children would have good sleep habit by themselves Target 2 – Parents with adolescent children

Things to consider Technology perspective - We could think more about which material to use for the alarm mat and the price range. - Pressure detectable textile will be used for a pressure detecting point. The estimated cost of the technology is about 10~15 doller 1 2 User perspective: - Will there be enough demand for this kind of extreme alarm  We could target niche market.

Toughest alarm in the world. The Toughest Alarm In The World Thank You

Things added For design of the product, we mentioned the material we are going to use. Included detailed explanation on the current usage of the technology. Estimated the price range of the technology.