Copyright © 2014 by The University of Kansas Using Paid Advertising.

Slides:



Advertisements
Similar presentations
Marketing Part IV BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.
Advertisements

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.
Fashion Promotion Through Advertising and the Press
6.02 Exemplify Advertising
Copyright © 2014 by The University of Kansas Preparing Public Service Announcements.
4.04 Understand promotional channels used to communicate with targeted audiences.
Advertising Ch. 19 ME. Advertising Media Section 19.1.
Seminar Pemasaran Strategi Komunikasi.
Chapter 14 Advertising: The Art of Attracting an Audience
Advertising Chapter 19. Ch 19 Sec 1 – Advertising Media The concept and purpose of advertising The different types of advertising media What you’ll learn...
Selecting the Media The media carries a message to an audience. The media selected for an advertisement determines the way an advertisement is made. Factors.
Introduction to Mass Media AGED Mass Communications and PR n Mass Communications –The production or transmission of messages that are received and.
Is any paid form of non-personal promotion of ideas, goods, and services by an identified sponsor. Its purpose is to present a message that encourages.
Marketing Essentials n Chapter 19 Advertising Section 19.2 Media Rates.
Chapter 19 Advertising1 UNIT 6.2 Media Rates Marketing Essentials Advertising.
Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.
Advertising.
ADVERTISING MEDIA. 2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked.
Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.
Lesson 6.2 The Promotional Mix─Advertising
Promotion Chapter 15. The Role of Promotion in Marketing Inform Persuade Remind.
ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.
Essentials of Health Care Marketing 2nd Ed. Eric Berkowitz
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 16 BE CREATIVE WITH ADVERTISING 16-1What Is Advertising? 16-2Advertising Planning 16-3Advertising.
Advertising Marketing I.
Media Rates and Measurements
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:
Types of Media Media – agencies, means, or instrument used to convey message.
Lesson 11.  The goal of any sales promotion activity is to increase sales  Sales Events: Price reductions  Contests: Prizes for customers  Coupons:
 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.
Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.
Ch. 19 Advertising 19_1 Advertising Media. Advertising Media Advertising is an important element of promotion. Businesses use different types of advertising.
Chapter 11 Marketing Communications Copyright 2006 Prentice Hall Publishing Company 1 Integrated Marketing Communications.
Types of advertising media
Using Paid Advertising. What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.
Questions from students ‪Question 1 – ‪Question 2 –
ADVERTISING N.P.. Advertising Advertising informs consumers about the existence and benefits of products and services and tries to persuade to buy them.
19_2 Media Measurement and Rates. Media Measurements & Rates Businesses need to reach as many targeted customers as possible. It is important to calculate.
MEDIA COSTS. Newspaper Rates Classified Ads –Grouped into categories –Paid by word or line Display Ads –More creative –Generally larger –Paid by “column.
Think and Answer Now If you were to introduce a new product for your company, which form of advertising would you choose? Explain why. Read main idea on.
Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Chapter 15: Advertising.
4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.
Advertising Media Chapter Main Idea  Advertising is an important element of promotion. Businesses use different types of advertising media to promote.
Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.
Cooperative Advertising Advertising. Purpose of Advertising Calling the public attention to one's product/service, especially by paid announcements in.
Advertising Media How Promotional Messages are Communicated.
Promotion: picking the right media in advertising
Advertising.
14.2 Media Measurement and Rates
Review Promotion Vocabulary 2.
6.02 Exemplify advertising
Standard 5.
Standard 5.
Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV
Media Rates After finishing this section you will know:
Advertising Marketing I.
What is a promotional channel?
Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.
Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence.
Advertising Medias SEM.
Standard 5.
Advertising Marketing I.
D. Marketing a Small Business
Ch. 14 Advertising 14.1 Advertising Media.
Marketing Essentials n Chapter 19 Advertising Section 19.2 Media Rates.
Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.
Aim: How do you effectively create a product and advertise it?
Presentation transcript:

Copyright © 2014 by The University of Kansas Using Paid Advertising

Copyright © 2014 by The University of Kansas What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.

Copyright © 2014 by The University of Kansas Broadcast advertising Usually 10-, 20-, 30-, and 60-second spots. Production usually available.

Copyright © 2014 by The University of Kansas Print advertising Ads measured in inches. Ad sizes are referred to in terms of the page layout.

Copyright © 2014 by The University of Kansas Other media Outdoor advertising. Bumper stickers. Phone card advertising. Ads in elevators, public restrooms, automated teller machines, etc. Direct mail advertising.

Copyright © 2014 by The University of Kansas Why pay for ads? To increase name recognition. To reach the audience you want. To have more control over the message. To have control over when and how often your message is broadcast or printed. To turn back claims or criticism of your opponents.

Copyright © 2014 by The University of Kansas When should you advertise? Decide what you want to accomplish & if you can afford enough ads to do so? Decide if you can you use it to respond to attacks or current events? Decide if you can use it to make facts more interesting? Decide if you can you use it to thank your supporters?

Copyright © 2014 by The University of Kansas How to advertise Decide whether to work with an agency. Decide on target audience. Decide on the medium. Come up with a budget. Produce your ad. Know and meet deadlines. Follow up by tracking its appearance and trying to gauge its effectiveness.