Facebook Advertising Devin Engle El Paso County 4-H Program Assistant

Facebook Advertising

Easy to set up – Title (25 characters) – Picture – Text (135 charcters) – Web Address Facebook Advertising

Targeted Marketing – Location (within ___ miles of a certain city) – Age – Gender – Interests – Connections – Celebrating their birthday – Relationship status – Language – Education – Workplace Facebook Advertising

Trackable – Impressions (views) – Clicks (sends user to your website) Facebook Advertising

Budget – Set a daily budget Ours was $5.00 – Set a campaign budget Ours was $ Payment – Credit Card – PayPal Facebook Advertising

Cost Per Thousand Impressions – Goal: Broad, brand name promotion Cost Per Click – Goal: Make the “sale” from your site Must set a bid – Easy! Just use what they suggest – Often pay less than your bid – Change your bid at any time Facebook Advertising

We feel our recruitment campaign was successful – 134 clicks – Cost Per Click: $0.78 – Cost Per Thousand Impressions: $0.25 We plan to start another campaign soon for our 4-H Carnival Facebook Advertising

Please feel free to contact me: – Devin Engle, El Paso County 4-H Program Assistant – – Also be sure to visit for how-to information, best practices, and to set up your own advertisement! Facebook Advertising