Consumer Behaviour Revision Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Why Consumer Behaviour Conceptualize Meet challenges Make changes Add value Create wealth Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Elements Social Changing Family Socialization Socialization Process Family Decision Making Family Life cycle Social Class Social Status Social Changing Family Socialization Socialization Process Family Decision Making Family Life cycle Social Class Social Status Psychological Consumer Motivation Personality & Consumer Behaviour Consumer Perception Consumer Learning Consumer Attitude Formation Psychological Consumer Motivation Personality & Consumer Behaviour Consumer Perception Consumer Learning Consumer Attitude Formation Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Changing Family Nuclear Family Extended FamilyJoint Family Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Psychological Factors Motivation Need Goal Motives Acquired Innate Rational Emotional Generic Product Specific Defense Mechanism Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Personality Theories of Personality Freudian TheoryNeo-Freudian Theory Trait Theory Id Super Ego Ego Psychoanalytical Theory Sexual urge Social Relationship Carl Jung Alfred Adler Karen Horney Culture Psychosocial Individual Psychology Trait Dogmatism Materialism Ethnocentrism Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Perception Elements Sensation Absolute Threshold Differential Threshold Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Learning Components Motivation Cue ReinforcementResponse Theories Classical Conditioning Instrumental Conditioning Dog Bell TheoryTrial & Error Method Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Attitude Theories Tri-component Attitude Model Multi-attribute Attitude Model Theory of trying to consume modelAttitude toward the ad model Attitude Towards Object Model Attitude Towards Behavior Model Theory of Reasoned Action Model Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Question Paper Pattern Part I- Case Study…….. 20 Marks Part II- Questions (Concept testing & application oriented) : Out of 5 any 4……….10 Marks each Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Case Study Analysis Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Case Summary i.List out key points. i.It should consist the root problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Assumptions Enlist the required assumptions to figure out available alternatives Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Observations Qualitative observations of case study with respect to the identified problem or opportunity Tracking the quantitative data available in the case Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Conceptual Base Identification of related concepts, theories or model for technical and practical analysis of given problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Steps in Doing Case Analyses 1.Identify dimension of problem or opportunity 2.What caused problem/opportunity to exist? 3.Possible solutions to the problem 4.What is the “best” solution and why? Frame prescription options Diagnose Describe Prescribe Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Learning Decision making Do’s & Don'ts with regard to future decisions Suggestions Consumer Behaviour MMM Sem IV Prof. Krupa Rai

Before accomplishing anything, be confident enough to say, if I can’t then who else can do; once you achieve be humble enough to say, when I can, why can’t other do!! Unknown THANK YOU SO MUCH for your support & cooperation…. THANK YOU SO MUCH for your support & cooperation….