RATIONAL DECISION MAKING MODEL 1. RECOGNIZE, DEFINE PROBLEM OPPORTUNITY
RATIONAL DECISION MAKING MODEL GATHER “RELEVANT” INFO DIAGNOSE CAUSE(S) ASSUMPTIONS! BE AWARE OF THEM UNDERSTAND THEM
REARRANGE “NEW DOOR” TO MAKE ONE WORD.
IN WHAT ORDER ARE THESE NUMBERS?
PROBLEMS WITH DEFINING PROBLEM TASK INSTRUCTIONS PERCEPTIONS “EXPERIENCE” “MENTAL SETS” JUDGEMENTAL
PROBLEMS WITH DEFINING PROBLEM (CONT’D) “SOLUTION MINDED” NOT ENOUGH INFORMATION NOT ENOUGH TIME CONFUSING PROBLEM AND CAUSE(S) INITIAL “SUCCESS/FAILURE”
PROBLEMS WITH DEFINING PROBLEM (CONT’D) LIMITED/BOUNDED RATIONALITY –LIMITED CAPACITY/CAPABILITY –SATISFICING –SEQUENTIAL ATTENTION –BARGAINING “BEHAVIORAL MODEL”
RATIONAL DECISION MAKING MODEL 2. DEVELOP ALTERNATIVES 3. EVALUATE ALTERNATIVES –UNDERSTAND CONSEQUENCES
RATIONAL DECISION MAKING MODEL 4. CHOOSE (DECIDE) 5. IMPLEMENT 6. EVALUATE, CONTROL
TYPES OF DECISIONS PROGRAMMED –REPETITIVE –ROUTINE –HANDLED WITH DEFINITE APPROACH
TYPES OF DECISIONS NON-PROGRAMMED –UNIQUE –NONRECURRING –HANDLED WITH CUSTOM RESPONSE
DECISION CONDITIONS CERTAINTY –100% SURE RISK –REASONABLE ESTIMATE OF PROBABILITY UNCERTAINTY –CANNOT EVEN ESTIMATE PROBABILITY
DECISION MAKING STYLES DELIBERATE/RATIONAL IMPULSIVE
DECISION MAKING TECHNIQUES INDIVIDUAL GROUP –BRAINSTORMING –NOMINAL –DELPHI
FOCUS STRATEGIC OPERATING TACTICAL
TOOLS MARGINAL ANALYSIS COST-BENEFIT EXPERIENCE EXPERIMENTATION
TOOLS MATHEMATICAL MODELS DECISION TREE CHARTS
I IIIIV II URGENT NOT URGENT IMPORTANT NOT IMPORTANT SETTING PRIORITIES
“WE SELDOME HAVE TIME FOR THE IMPORTANT BECAUSE WE ARE WORKING ON THE IMMEDIATE AND THE IMMEDIATE IS SELDOM THE IMPORTANT” - Peter Drucker