Best Practices Research and Standards Update

PODi Goals Market Development: Grow the digital print market by educating marketing professionals and print service providers Community Development: Build a community of professionals who see the value in openly sharing ideas Infrastructure Development: Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page

Executive and General Members

Service Provider Members AccuData Alexander’s Digital Printing AlphaGraphics Anderson Direct Documedia Solutions Ideal Printers Lowe-Martin Group Progressive Impressions Int’l RT Associates St. Ives Graphic Media Communicorp Inc. G2 Graphic Services LaVigne Inc. Mail Computer Service Rastar Digital Marketing Scope 1 The Production Co. Corporate Press Inc. Heeter Printing Linemark Printing PLM Group Royal Impressions Shutterfly Today’s Graphics

Service Provider Members

Best Practices Research 4 th Edition released earlier this year Over 260 pages 57 new case studies Free to PODi members Over 170 projects in Best Practices collection 5 th Edition submissions needed now! Submit online at podi.org

On-line Database of Case Studies Available on Members - free download Search by Vertical market Application Region Hardware Software Etc…

Market Segmentation 176 Total Projects Direct Marketing Collateral Mgmt. & FulfillmentTransactional Specialty, Publishing Other Manufacturing 33 Financial Services 29 Insurance/ Health Care 24 Education/ Government 15 Retail 16 Printing Services 11 Business Services, Not-for-profit, Travel, Other 48

Successful Projects Use… Measurable business objectives Data-centric processes Relevant content Automated processes Business user-friendly tools Web enabled Template based Reusable

Direct Mail: Jay Pontiac Buick Goals: Tangible: 30% conversion – vehicle service orders based on recommendation Intangible: Improved CRM through personalized service reminders Strategy: Use rich vehicle history data to predict services needed Encourage retention via highly relevant content Offer discounts on the service they need now

Direct Mail: Jay Pontiac Buick Estimated Mileage Recommended Service Based on Mileage Customer Name and Model Referenced Vehicle Model

Direct Mail: Jay Pontiac Buick Results In 6 months Jay Pontiac profits increased from 12% to 18% Generated 75% of their business from "customer pay" activity versus industry average of 40%. First campaign of 1000 had a response rate of 21.2% after 30 days and 28.8% after 45 days. 43.4% of recommended services were sold

Collateral Management: Huntington College Brochure Builder Business Need Encourage students inquiring on the Web to apply to college Strategy Developed online brochure builder Content and images vary based on interests expressed by student PDF of brochure can be viewed online by prospect and a printed version is immediately produced and mailed to student.

Collateral Management: Huntington College Brochure Builder Results In first test group more than 4.5% of students who received a personalized brochure enrolled at Huntington As an initial contact capability, automated response system acquired more newly enrolled students than any other students.

Successful Projects use proven techniques… Measurable business objectives Define objectives at the beginning Provide metrics to evaluate success Reliable Data-centric processes Merge multiple databases Cleanse database Establish database with relevant and accurate information Relevant content, NOT just personalization

Successful Projects use proven techniques… Significant savings through automation and integration Replace manual repetitive processes Shorter documents targeting high value prospects XML based workflows and JDF job ticketing becoming more important Implementations are business user-friendly Template based Web enabled Reusable

PPML Update PODi is committed to increasing interoperability: providing a comprehensive test suite standardizing on JDF job ticketing helping Producers to generate better PPML Interoperability is important: reduces implementation and testing efforts provides consistency in output across vendors

Now what should you do? Develop an infrastructure that is “Data-centric” Establish plan for implementing JDF-enabled workflows Ensure integrated web-enabled processes for both business and production systems Automate repetitive processes Base systems on industry standards PDF JDF PPML