Ivory Dao December 17, 2014 CMP 101 Victoria’s Secret Fashion Show Ivory Dao 1

 Victoria Secret History  Todd Thomas  Summary on Collection Designer  Career Requirements  Earnings  Demographic Region  Business Affiliation  Conclusion Ivory Dao 2

Victoria’s Secret all started with a 30 year old man named Roy Raymond. Raymond graduated from Stanford Graduate school of Business. He wanted to buy lingerie as a gift for his wife without feeling uncomfortable going into a department store. In the mid 1970’s Raymond decided to come up with a high end department store where not only woman were able to shop at but men as well. To start off, he got a loan from the bank of $40,000 and a loan from his in laws of $40,000. With a total of $80,000, Raymond and his wife leased a small shopping space in Palo Alto, CA. Raymond had a vision of a Victorian boudoir when thinking of the name for his company. He decided on the name “Victoria” to evoke the propriety and respectability associate his brand with the Victorian era; outwardly refined, Victoria’s “secrets” were hidden beneath. In the first year Victoria’s Secret earned about half a million dollars; he then moved on and opened three more stores in San Francisco and began a catalogue that soon got the attention of many. Sadly this is where the story ends. After five years, the store was earning a six million dollar profit each year. Raymond sold the company to Leslie Wexner, owner of The Limited’s. At the age of 47, Raymond committed suicide by jumping of the Golden Gate Bridge in San Francisco, CA. Roy Raymond April 15, 1947 – August 26, 1993 Ivory Dao 3

 Started off at the age of 17 cutting, trimming, sewing for clothing manufactures in St. Louis, Missouri  New York  Freelance costume designer for the film Angela and Office Killer (1990’s)  Parson’s School of Design  Started off as a tailor for Victoria’s Secret  Collective Production  Head Designer for Victoria’s Secret Fashion Show  10 years Ivory Dao 4

A designer who works to create a personalized ensembles. Ivory Dao 5

 Education  No education needed  Associate/Bachelor's Degree  FIDM (Fashion Institute of Design and Merchandise)  Parson’s School of Design  Skills  Creativity  Detailed-Orientated  Computer aided  Basic Skills: sewing, cutting, drawing, etc.  Communication Skills  Internships/Assistant  Portfolio Ivory Dao 6

 Starting off $30,000/year  ~$64,000/year-$31.00/hr.  Unique designs could earn up to $78,000/year  One of the highest paying occupation that doesn’t require a college degree * Depends on your design field Ivory Dao 7

 Rome, Italy  Sao Palo, Brazil  Milan, Italy  Los Angeles, US  Berlin, Germany Ivory Dao 8  London, England  New York, US  Barcelona, Spain  Paris, France  Mexico City  Madrid, Spain

 Marketing/Sales  Financial Side  Communication Skills  Supply/Demand  Keep up with your customers and competitors Ivory Dao 9

 Victoria’s Secret History  Background Todd Thomas  Summary on Collection Designer  Career Requirements  Earnings  Demographic Region  Business Affiliation  Conclusion Ivory Dao 10

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