Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Special Events, 7 th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Two: Models of Sustainable Event Leadership

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Agenda 1.Animated introduction 2.Opening Activity: Objects of Celebration 3.Chapter One Review 4.Chapter Two 5.Book Report Chapter Two 6.Mini case study discussion four 7.Global event thought leader Frank Supovitz 8.Assignments 9.Questions, answers, and discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms Corporate social responsibility: the corporate commitment to creating and delivering events that promote corporate responsibility by improving economic, social and environmental impacts for society. EMBOK: Event Management Body of Knowledge developed by a group of industry professionals to establish standards for the global events industry. EMICS: Event Management Industry Competency Standards developed by the Canadian Tourism Human Resource Council and Meeting Professionals International. Gap analysis: Analysis of the planning gaps that may be present before the start of an event. IEMS: International Event Management Standards developed by the Canadian Tourism Human Resource Council to identify common competencies and standards for event managers throughout the world. Mind mapping: A process for pictorially linking thoughts and ideas to create a mind map that represents the inputs of various event stakeholders.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d.) Project management: A system composed of commissioning tasks, milestones, closure and other key elements to provide a common vocabulary and process for managing projects throughout the world. Qualitative research: Research that uses language and observation to identify and analyze the meaning provided by interviewees. Quantitative research: Research that may be enumerated in terms of its outcomes. Reliability: the extent to which your research is accurate SWOT analysis: The strengths, weaknesses, opportunities and threats posed by future events. Tempo: The pace of the planning and delivery process of the event. Triple-bottom-line evaluation: A comprehensive evaluation of the social, economic and environmental impacts of an event. Validity: The accuracy of the research instrument as evidenced through pilot testing and reviews prior to conducting a full scale study.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Learning Objectives Recognize and use the five phases of the modern event planning process Identify the strengths, weaknesses, opportunities, and threats of your event Create an accurate blueprint for your event Conduct a comprehensive needs assessment Complete a gap analysis for your event Communicate effectively with event stakeholders Critically integrate corporate social responsibility (CSR) into every event

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Lecture One Review 1.Defining special events 2.Impacts 3.Change 4.Career Opportunities

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Lecture Two Five phases of event management SWOT analysis Needs assessment Gap analysis Effective communications Corporate Social Responsibility (CSR)

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Activity Share your object of celebration with one other student. Describe to your partner why you selected this item and why it is important to you. Describe the memories that it creates. Your partner should be prepared to share your comments with the class. Five minutes. Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Discussion 1.What did you learn about objects of celebration? 2.Why are objects of celebration important for events?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Five Phases 1.Research 2.Design 3.Planning 4.Coordination 5.Evaluation

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. SWOT Analysis 1.Strengths 2.Weaknesses 3.Opportunities 4.Threats

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Needs Assessment 1.The needs assessment allows us to align the event plan with the needs of the stakeholders. 2.Stakeholders are those who are invested in the event. 3.Research helps identify the needs, wants, and desires of the event stakeholders.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Gap Analysis 1.The gap analysis identifies key gaps in the research phase. 2.The gaps must be identified and closed prior to the design phase. 3.Once the gaps are closed, the design phase may proceed.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Effective Communications 1.Communication between event stakeholders is critically important. 2.Communication may include social media as well as . 3.It is important to handle communications immediately and confirm receipt.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Corporate Social Responsibility (CSR) 1.CSR is the attempt by corporate bodies to integrate social responsibilities into their strategic planning and operations process. 2.CSR may include environmental sustainability as well as creating social capital in communities where the event is being conducted.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter Two Book Report 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class Three questions from class for book review group Final question from the instructor for the entire class

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Mini-Case Discussion: 4. Conventions 1.How could the event planners have better honored their leaders? 2. How could the event planners have shared the history of the organization without boring the audience?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Global Event Thought Leader: Frank Supovitz, Senior Vice President for Events, U.S. National Football League (NFL) 1.How does Frank Supovitz see the technological changes impacting special events?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Assignment Read and be prepared to discuss Chapter 3. Read and be prepared to discuss mini case study 6.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Questions, Answers, and Discussion