Cross-Cultural Variations in Consumer Behavior

Slides:



Advertisements
Similar presentations
Targeting, and Positioning for Competitive Advantage
Advertisements

CHAPTER TWO Cross-Cultural Variations in Consumer Behavior McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
THE CHANGING AMERICAN SOCIETY: VALUES
Developing Global Manners Chapter Three. 3-1a Chapter Three Outline Developing a Global Mind-Set A model of Societal and Organizational Cultures Cultural.
Learning Goals Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for.
Demographics & Trends MKT 750 Dr. West. Agenda Demographic Presentations Snapshot of Important Demographic and Social Trends Time to Work With Your Team.
External Influences on Consumers MKT 750 Dr. West.
Consumer Culture CHAPTER 8 BABIN / HARRIS CB PART 3
Cross Culture in Consumer Behavior Pertemuan 23 Matakuliah: J0384 – Perilaku Konsumen Tahun: Ganjil 2007/2008.
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
Definition Market Segmentation:
Copyright  2002 McGraw-Hill Australia Pty Ltd. PPTs t/a Consumer Behaviour: Implications for Marketing Strategy 3e by Neal, Quester and Hawkins 1 Cross-cultural.
Cross-Cultural Consumer Behavior
Objectives Be able to define the three steps of target marketing: market segmentation, target marketing, and market positioning. Understand the major.
7-1 Density or Climate City or Metro Size World Region or Country Step 1. Market Segmentation Geographic Segmentation.
CHAPTER THREE The Changing American Society: Values McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 7 Reaching Global Markets 7 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Understand global marketing strategy Analyze.
Chapter 04 Sociocultural Forces McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
THE CULTURAL ENVIRONMENT  Overview Developing marketing activities in harmony with the local culture can mean the difference between success and failure.
 A group of individuals or organizations that share similar characteristics  Respond in the same way to a product  Products may appeal to a different.
Cross-cultural Communication and Negotiation
Global Marketing Chapter 5. Global Marketing Why do I need to study this? Why do I need to study this? Why Go Abroad? Why Go Abroad? Increased Revenue.
Chapter Fifteen Global Advertising. Strategic Options global (with or without localization), multidomestic International Advertising Characteristics volume,
Chapter 2 Cross-Cultural Variations in Consumer Behavior
CHAPTER 3 B0H4M. 3.1 Management and Globalization  Global economy ◦ Resource supplies, product markets, and business competition are worldwide, rather.
Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 3-1 Chapter 3: Understanding the Marketing Environment & Global Issues  Deciding to.
Chapter 1 Key Terms foreign market trade business transactions domestic business international business domestic market foreign or international trade.
2-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Consumer Culture Chapter 8.
© 2009 South-Western, a division of Cengage Learning. Chapter 8 Consumer Culture BABIN / HARRIS.
 Includes all business activities needed to create, ship and sell goods and services across national borders.  AKA  Global Business  International.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Marketing Communications & Direct Marketing Chapter 16.
Copyright  2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins Slides prepared by.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 14.
McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Marketing 334 Consumer Behavior Chapter 3 Values From: Consumer Behavior, 10 th edition by Hawkins, Mothersbaugh and Best.
CstM Management & Organization global management & cultural diversity.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Intercultural Communication in Contexts Third Edition Judith N. Martin and Thomas.
© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.
© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.
MARKETING ENVIRONMENT. THE MARKETING ENVIRONMENT The Marketing Environment can be defined all the Internal and External Factors and Forces that affect.
Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 15–1 Chapter 15Social Class Concept of social class.
Targeting, and Positioning for Competitive Advantage
Chapter 16. Culture and Cross-. Cultural Variations in
Communicating Across Cultures. Successful Communication  Awareness of different values / behaviors  Sensitive to verbal / nonverbal action  Ability.
Chapter 14 Cross-Cultural Consumer Behavior: An International Perspective MKT 348 – CSUN Dr. Franck Vigneron.
Chapters 2 & 3 Learning Objectives Understand why it is important to consider cultural factors when developing a marketing strategy. Identify the characteristics.
Buyer Behavior Chapter 14 Cross-Cultural Comparisons.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Business Simulation Seminar Global Issues. The World is Becoming Flat  Reduced barriers to trade NAFTA CAFTA EU  Increasing ability to do work elsewhere.
Consumer Culture CHAPTER NINE. Example: Food Portions.
MGT301 Principles of Marketing Lecture-18. Summary of Lecture-17.
C HAPTER 2 E XTERNAL INFLUENCE : C ROSS C ULTURAL VARIATION Iffat Tarannum 1.
MKT 421 Week 5 Individual Assignment Environmental Factors Select an organization with which you are familiar that conducts both domestic and global marketing.
ISCOM 383 Week 3 Team Assignment Value Chain Challenges Paper Use the same organization selected in Learning Team Meeting One. Select two non-North American.
CHAPTER - 7 Market Segmentation, Targeting and Positioning
Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers Chapter 7.
Segmentation, Targeting, and Positioning
CROSS-CULTURAL VARIATIONS IN CONSUMER BEHAVIOR
Country Name Country Analysis Presenter’s Name.
Culture and Consumer Behaviour
Culture Week 2 Lecture 1 Chapter 2+.
Cross-Cultural Variations in Consumer Behavior
Chapter 8 Consumer Culture
INTERNATIONAL MARKETING MANAGEMENT
Chapter 5 1. The necessity for adapting to cultural differences
Chapter 5 1. The necessity for adapting to cultural differences
Culture Week 2 Lecture 1 Chapter 2+.
Presentation transcript:

Cross-Cultural Variations in Consumer Behavior

Different Cultures Why are we studying this? “Americanization” of cultures

Culture Culture features Cultural Components Comprehensive Acquired Complex Cultural Components Norms Cultural values Sanctions

Variations in Culture Other-Oriented Values Environmental-Oriented Values Self-Oriented Values

Other-Oriented Values Individual/Collective Youth/Age Extended/Limited Family Masculine/Feminine Competitive/Cooperative Diversity/Uniformity

Environmental-Oriented Values Cleanliness Performance/Status Tradition/Change Risk-taking/Security Problem Solving/Fatalistic Nature

Self-Oriented Values Active/Passive Sensual Gratification/Abstinence Material/Nonmaterial Instrumental Terminal Hard Work/Leisure Postponed/Immediate Gratification Religious/Secular

Cultural Variations in Communication Verbal Communication Systems Nonverbal Communication Systems Time Monochronic Polychronic Space Symbols Friendship Agreement Things Etiquette

Global Cultures What caused them? Global Demographics Purchasing power parity Cross-Cultural Marketing Strategy

Considerations Cultural homogeneity across the country Needs of target market Affordability of products to target market Values of culture in terms of purchase and usage Distribution, legal, and political structures Communication of product Ethical implications

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.