Compiled by Celeste The following slides are DIRECT QUOTE from source: R. Kelly Rainer, Jr. & Hugh Watson, (2012). Management Information Systems, John.

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Compiled by Celeste The following slides are DIRECT QUOTE from source: R. Kelly Rainer, Jr. & Hugh Watson, (2012). Management Information Systems, John Wiley & Son, MA; p. 215.

Privacy Issues with Photo Tagging (1) Practice advocated by Google and Facebook called photo tagging. The two companies are using facial-recognition software in their popular online photo-editing and sharing services, Google Picasa and Facebook Photo Albums. Both companies encourage users to assign names to people in photos, referred as to tagging. Facial-recognition software then indexes facial features. Once an individual in a photo is tagged, the software then looks for similar facial features in untagged photos. This process allows the user to quickly group photos in which the tagged person appears. Significantly, the individual is not aware of this process.

Privacy Issues with Photo Tagging (2) Once you are tagged in a photo, that photo could be used to search for matches across the entire Internet, or in private databases, including databases fed by surveillance cameras. The technology could be used by a car dealer who takes a picture of you when you step onto the car lot. The dealer could then quickly profile you on the Web, to gain an edge in making a sale. Even worse, a stranger in a restaurant could photograph you with a smart phone and then go online to profile you.