ONLINE FOCUS GROUPS: A HOW-TO GUIDE IN 8 STEPS

Online Focus Groups: Definition What’s an online focus group?

Step 1: Define Objective What’s your “to” Statement?

Step 2: State Hypothesis What’s your best guess?

Step 3: Define the Population Who do you want to talk to?

Step 4: Invite Participants  Participants are screened before they are sent an acceptance . The contains instructions on how to log into the chat area.  The focus group specialist informs selected participants of the time and date of the actual focus group. Where can you find your population?

Step 5: Develop a Discussion Guide Use a guide.

Step 6: Pre-Test Perform a reality check.

Step 7: Conduct Focus Groups Remember, look for qualitative information.

Step 8: Analyze Results Act on your findings!