TearLab Digital Marketing Analysis and Projections June 2014
Total Sales by Decile and Total Cost by Decile Direct Contact Sales Force Breakeven Point
Total Sales by Decile and Total Cost by Decile eDetail Sales Force Breakeven Point
Total Sales by Decile and Total Cost by Decile Direct Mail Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Search Engine Marketing (SEM) Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Display (Banner) Ad Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Social Media Ad Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile QR Coding Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Push Notification Campaign Breakeven Point
Total Sales by Decile and Total Cost by Decile Multi Media Message (MMS) Campaign Breakeven Point
Summary by Market Share by Program and Net Revenue Type of Marketing ProgramMaximum Market Share PotentialGross RevenueNet Revenue Direct Contract6.58%$16,107,661$14,078,161 eDetail2.97%$7,264,239$6,249,489 Telemarketing1.06%$2,593,018$2,322,418 Direct Mail3.08%$10,800,843$10,353, %$690,869$638,332 Search Engine Marketing0.40%$1,266,594$1,231,569 Display Ad0.07%$204,633$184,563 Social Media0.09%$255,791$235,721 QR Code3.15%$11,046,317$10,300,592 Push Notification8.40%$29,456,844$28,711,119 Multimedia Messaging Service3.64%$11,465,542$11,115,292 Maximum Total Potential29.66%$91,152,351$85,420,664