Presentation to Canadian Manufacturers & Exporters Mississauga September 15, 2010 Grant Manuge Associate Assistant Deputy Minister International Business, Investment & Innovation Branch

2 The Canadian Trade Commissioner Service (TCS) Everywhere you do business Our services are delivered through: – our offices in cities worldwide – 18 offices across Canada – the online Virtual Trade Commissioner, 24/7 Canada’s most extensive network of international trade professionals

4 Global Commerce Strategy Priorities Expanding Canadian access to global markets and networks Boosting Canada’s share of global investment and innovation Strengthening Canada’s international commercial network in priority markets Delivering overall high-quality international commerce services to Canadian clients

5 INTEGRATIVE TRADE MODEL THE GLOBAL COMMERCE STRATEGY A SECTOR-BASED APPROACH Doing our part to help position Canada favourably in the post-recession global economy

6 Which Sectors Were Chosen? Structured Practices Aerospace Information and Communication Technologies Infrastructure Services Life Sciences Cleantech NOTE: Based on TCS client profile, level of activity, and Canadian Government priorities

7 Virtual Practices Associations & Locations Advanced Automotive ManufacturingAutomotive Parts Manufacturers’ Association – Toronto Defence and Security Canadian Association of Defence and Security Industries (CADSI) - Ottawa Financial Services Toronto Financial Services Alliance (TFSA) - Toronto Business Development Bank of Canada (BDC) - Vancouver Forest IndustriesFPInnovations – Montréal Green BuildingCanadian Green Building Council (CaGBC) – Ottawa Innovation/Science & TechnologyIndustrial Research Assistance Program (IRAP) – Ottawa Mining Technologies/ServicesTBC – Toronto Ocean TechnologiesOceansAdvance -St John’s Oil and Gas TechnologiesTBC - Calgary Venture Capital Canada’s Venture Capital & Private Equity Association (CVCA) -Toronto (Pilot Project since 2008) WineDFAIT Ottawa

8 Building Canada’s economy The TCS promotes Canada’s economic interests in the global marketplace Export market development Business leads and contacts Foreign investment in Canada Business missions & events Canadian direct investment abroad Participation in global value chains Foreign market access Technology transfer Licensing agreements Joint-venture partnering Research & development partnerships Promotion of Corporate Social Responsibility The TCS facilitates:

9 Delivering value to business Leveraging our unparalleled network of contacts around the world and at home, we can help your company succeed globally and lower your costs of doing business through four key services: 1. Preparation for international markets 2. Market potential assessment 3. Qualified contacts 4. Problem solving 1. Preparation for international markets 2. Market potential assessment 3. Qualified contacts 4. Problem solving

10 Preparing for international markets Trade commissioners at our Regional Offices in Canada can help you: assess international competitiveness; decide on target market; collect market and industry information; and enhance your international business strategies to export, invest and innovate.

11 Assessing market potential Trade commissioners in Canada and abroad can help you assess your business’ market potential with market intelligence, and advice on improving your market penetration strategy. “The TCS took the time to understand our technology and then helped us with a market-entry approach. This saved us time and money!” Nelson Dass, ALTINEX, Mississauga, Ontario “The TCS took the time to understand our technology and then helped us with a market-entry approach. This saved us time and money!” Nelson Dass, ALTINEX, Mississauga, Ontario

12 Finding qualified contacts Global reach The TCS has contacts abroad that can bolster your business’ success and provide the local knowledge you need. Canadian presence The TCS can link you to the vast Canadian trade network, trade missions, and advise you on trade fairs in your sector. “ The TCS is well respected by contacts around the world. When the TCS introduces us to a potential client, that’s one of the best references we can have.” Marc St-Onge, TelcoBridges, Boucherville, Quebec “ The TCS is well respected by contacts around the world. When the TCS introduces us to a potential client, that’s one of the best references we can have.” Marc St-Onge, TelcoBridges, Boucherville, Quebec

13 Resolving problems Issues are bound to arise abroad, sooner or later. As Government of Canada officials, trade commissioners have the necessary access, credibility and experience to open doors. “People recognize the significance of the TCS. All over the world the Canadian government is highly perceived and the TCS uses that position to help and support Canadian companies around the globe.” Orlando Morante, Imaging Dynamics, Calgary “People recognize the significance of the TCS. All over the world the Canadian government is highly perceived and the TCS uses that position to help and support Canadian companies around the globe.” Orlando Morante, Imaging Dynamics, Calgary

14 Doing Business Abroad – TCS Programs 1. Global Opportunities for Associations (GOA) Contribution funding to support national associations undertaking new or expanded international business development activities in strategic markets and sectors for benefit of an entire industry 2. Going Global Innovation (GGI) Supports Canadian companies to pursue international R&D collaborative opportunities through development of partnerships with key players 3. International Science & Technology Partnership Program (ISTPP) Supports bilateral research projects which have potential for commercialization between Canada and identified partner countries (China, Brazil, India, Israel) 4. Investment Cooperation Program (INC) Supports responsible, developmentally beneficial, private sector engagement in developing countries through cost-share contributions of certain activities s

15 Doing Business Abroad – Investment Cooperation Program Does not fund investment but shares certain expenses for activities to assess prospective investment prior to committing funds, and/or to enhance developmental impact of investments and qualified professional services contracts Non-refundable contributions follow four stages of project life cycle: PHASEOBJECTIVECONTENT Commercial ViabilityConfirm the commercial and technical viability of a proposed investment  Market analysis; technical feasibility; legal- regulatory requirements, commercial viability Demonstration Demonstrate benefits /costs of introducing a technology or methodology, as part of an investment  Revise or adapt technology to meet new developing market needs; pilot demonstration of technology Sustainability Assess the environmental and social impact, and develop plans to mitigate/ improve the sustainability of the investment  Environmental and social impact assessments and mitigation plan;  Human resources and training plan; and  Local supply chain study Implementation Implement activities to improve the sustainability of the project (including professional services contracts)  Environment or social management frameworks, training and local supply chain development

16 CanadExport e-Magazine Official e-magazine of Trade Commissioner Service Includes: Timely articles & podcasts on latest trade issues and trends “Ask the TCS”: A regular interactive feature offering practical advice from trade commissioners Export USA Webinars On-Demand National and international events calendar Available via RSS feeds and on iGoogle Website: canadexport.gc.ca

17 Virtual Trade Commissioner Markets are constantly changing. The VTC allows you to receive the latest insights: secure, direct access to current market reports, country information, business opportunities, sector-specific news, trade events and more personalized access to over 1,000 trade commissioners in Canada and abroad plus assistance from Agriculture and Agri-Food Canada, Export Development Canada and Canadian Commercial Corporation

Contact us today The Canadian Trade Commissioner Service Everywhere you do business 110+ years of experience 150+ cities worldwide 18 regional offices across Canada tradecommissioner.gc.ca TCS General Enquiries: TCS Twitter feed: TCS_SDC