Executive Director’s Report 2012 Paddle Canada Annual General Meeting 2012 March 9, 2013

Highlights from 2012 Atlantic Paddling Symposium – Liscombe Nova Scotia Atlantic Paddling Symposium – Liscombe Nova Scotia Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 National Trade Shows: Toronto, Vancouver, Edmonton, Calgary and Ottawa National Trade Shows: Toronto, Vancouver, Edmonton, Calgary and Ottawa (thanks to Ontario Tourism and National Search and Rescue Secretariat) Happy Birthday ! PC’s 40 th Anniversary year! 40 th Anniversary decal went out to over 8000 paddlers in Rapid Media Buyers Guide 2013

Highlights from 2012 Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 MEC Paddlefests: Halifax, Toronto, Burlington, Edmonton, Ottawa and Victoria MEC Paddlefests: Halifax, Toronto, Burlington, Edmonton, Ottawa and Victoria Sent PC’s Big Canoe to Queen’s Jubilee River Pageant with the Canadian Canoe Museum Sent PC’s Big Canoe to Queen’s Jubilee River Pageant with the Canadian Canoe Museum Welcomed directors Bryan Sarauer (Saskatchewan) & Jeff Martin (Newfoundland) filling interim vacancies on the board of directors. Welcomed directors Bryan Sarauer (Saskatchewan) & Jeff Martin (Newfoundland) filling interim vacancies on the board of directors.

Highlights from 2012 Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 Added SUP Yoga as an Sanctioned activity under our liability insurance policy. Added SUP Yoga as an Sanctioned activity under our liability insurance policy. Negotiated a new Insurance Agreement allowing Scouts Canada access to PC programs, solving over a decade old issue. Negotiated a new Insurance Agreement allowing Scouts Canada access to PC programs, solving over a decade old issue. Welcomed staff member Dawn Callan to PC as event co- ordinator for National Paddling Week 2013 Welcomed staff member Dawn Callan to PC as event co- ordinator for National Paddling Week 2013

Highlights from 2012 Initiated A Strategic Planning Process in August 2012: Initiated A Strategic Planning Process in August 2012: Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 renewed Paddle Canada’s seat on national committee and continued to attend regular meetings in April and November in Ottawa. renewed Paddle Canada’s seat on national committee and continued to attend regular meetings in April and November in Ottawa. Transport Canada National Recreational Boating Advisory Committee PC’s Float Plan for Success with board and facilitator Tim Fleming from InnovationsWorks.com, which culminated with a meeting in January 2013 in Ottawa PC’s Float Plan for Success with board and facilitator Tim Fleming from InnovationsWorks.com, which culminated with a meeting in January 2013 in Ottawa. InnovationsWorks.com

Highlights from 2012 Transport Canada Office of Boating Safety: $50,000 in funding (April 2012 to March 31, 2013) to support events, program expansion and safety awareness media projects Transport Canada Office of Boating Safety: $50,000 in funding (April 2012 to March 31, 2013) to support events, program expansion and safety awareness media projects Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 Ontario Tourism – Outdoor Ontario web portal content management, stories, blogs contract management services Ontario Tourism – Outdoor Ontario web portal content management, stories, blogs contract management services Partnerships: AdventureSmart : National Search & Rescue Secretariat – initial PaddleSmart program meetings & support AdventureSmart : National Search & Rescue Secretariat – initial PaddleSmart program meetings & support Rapid Media – 3 page Kanawa member news with exposure to over 70,000 readers and magazine title choice for PC members. Rapid Media – 3 page Kanawa member news with exposure to over 70,000 readers and magazine title choice for PC members.

Highlights from 2012 Lendal Paddles – Pro Deal Purchase for Instructor Members Lendal Paddles – Pro Deal Purchase for Instructor Members Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 Partnerships: Ottawa / Gatineau Sports Ecology Park 2017 with partners Canadian Wildlife Federation, Heritage Ottawa and Heritage Canada Ottawa / Gatineau Sports Ecology Park 2017 with partners Canadian Wildlife Federation, Heritage Ottawa and Heritage Canada National Paddling Week - producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – Event planned for June 15-23, 2013 National Paddling Week - producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – Event planned for June 15-23, 2013

Busy Office Staff Replies to issue-based s: 2600 Replies to issue-based s: 2600 Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013 Letters of Support: 12 Letters of Support: 12 Social Media Blasts: Social Media Blasts: Tweets: 203 Tweets: 203 Facebook: 98 Facebook: 98 Enewsletters: 22 Enewsletters: 22 Social Media Friends & Followers Social Media Friends & Followers Twitter: 1024 Twitter: 1024 Facebook: 919 (279,436 Friends of Fans) w/ 1200 weekly reach Facebook: 919 (279,436 Friends of Fans) w/ 1200 weekly reach Enewsletters: 13,544 Enewsletters: 13,544 Website Visits (Monthly): 5620 Viewing 2.6 page each visit 62% are new visitors or 3484 per month

Courses by Discipline over last 3 years Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Clinics by Discipline Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Participation in Courses / Clinics 3 Year Comparison Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Most Active Organization Course Providers In Last 3 Years Madawaska Kanu Centre (ON)WAVpaddling (MB) David Dreves Kayaking (BC)Committed 2 the Core (NS) Ecomarine Ocean Kayak Centre (BC) Comox Valley Kayaks (BC) Ocean River Sports (BC)NARWAL Adventure Tours & Training (NWT) Sea Kayak Instruction and Leaderships Systems (SKILS) (BC) Churchill River Canoe Outfitters (SK) Learntokayak.ca (ON)Ottawa YMCA-YWCA Canoe Camping Club (YCCC) (ON) Naturally Superior Adventures (ON)Undercurrent Sports (AB) Ridge Wilderness Adventures (BC) CEGEP de la Gaspesie & des Isles (QC) Harbourfront Canoe & Kayak Centre (ON)Epic Surf Co. (BC) White Squall Paddling Centre (ON)East Coast Outfitters (NS) Active Sea Kayaking (BC)Haskin Canoe (AB) Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Membership 3 Year Comparison Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

New Instructors Growth Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Instructors by Discipline 2012 Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013