Executive Director’s Report 2013 PADDLE CANADA ANNUAL GENERAL MEETING 2013 APRIL 24, 2014

HIGHLIGHTS FROM 2013 Pacific Paddling Symposium – Victoria, BC May 31 – June 2, 2013 Sold out event : hosted over 160 participants including 30 sea kayaking instructors from across Canada and the US Pacific Northwest, 30 volunteers and 100 participants 2014 Pacific Paddling Symposium on May 30–June 1 is already sold out again. PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 National Trade Shows: National Trade Shows: Toronto Outdoor Adventure & Fall Cottage Life Toronto Outdoor Adventure & Fall Cottage Life Calgary & Vancouver Outdoor Adventure Calgary & Vancouver Outdoor Adventure Ottawa Outdoor Adventure Ottawa Outdoor Adventure (thanks to Ontario Tourism and National Search and Rescue Secretariat)

HIGHLIGHTS FROM 2013 Media and on site support with Canadian Safe Boating Council’s Safe Boating Awareness Week May 18-24, 2013 MEC Paddlefests: Halifax, Toronto, Barrie, Winnipeg, Edmonton MEC Paddlefests: Halifax, Toronto, Barrie, Winnipeg, Edmonton Welcomed director Jim Coffee for Quebec region filling interim vacancy Welcomed director Jim Coffee for Quebec region filling interim vacancy PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

HIGHLIGHTS FROM 2013 After a 2 year review process, PC canoeing is now included as an ORCKA training equivalent. All Ontario public school board phys ed teachers follow these guidelines.. Kayaking inclusion is next for New Liability Insurance Policy of $5 million for instructors when teaching a registered PC course/clinic with added coverage for participants & volunteers. New Liability Insurance Policy of $5 million for instructors when teaching a registered PC course/clinic with added coverage for participants & volunteers. Member Sport Accident Policy of $50,000 Member Sport Accident Policy of $50,000 PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 Paddle Canada now included in OPHEA Manual

HIGHLIGHTS FROM 2013 Finalized A Strategic Plan : Paddle Canada’s Float Plan for Success Continue to serve as a member of NRBAC and attended meetings in April & November 2013 in Ottawa with many other national water safety stakeholders. Continue to serve as a member of NRBAC and attended meetings in April & November 2013 in Ottawa with many other national water safety stakeholders. Transport Canada National Recreational Boating Advisory Committee PC’s Float Plan for Success with board and facilitator Tim Fleming from InnovationsWorks.com, with a meeting in January 2013 in Ottawa PC’s Float Plan for Success with board and facilitator Tim Fleming from InnovationsWorks.com, with a meeting in January 2013 in Ottawa. InnovationsWorks.com

HIGHLIGHTS FROM 2013 Annual Projects: Waterwalker Film Festival – very successful for small organizations and over $2000 earned in revenue Bill Mason Scholarship – Awarded $1000 award to student Lindsey Haist

HIGHLIGHTS FROM 2013 Partnerships: PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 AdventureSmart: National Search & Rescue Secretariat AdventureSmart: National Search & Rescue Secretariat Introducing PaddleSmart Introducing PaddleSmart A $200 K A $200 K project from July to March 2014 Public outreach tools and trade shows Layout and printing of Presenters Manual Program launch at SARSCENE 2013 in Chilliwack BC Oct with PC Board of Directors and PDC Chairs. Train the Presenter Workshops nationally Increased to full time hours for Dawn Callan to co-ordinate project

HIGHLIGHTS FROM 2013 Transport Canada Office of Boating Safety: wrapped up $50,000 funding project (April 2012 to March 31, 2013) to support PC events, program expansion and safety awareness and media Ontario Tourism – Renewed a one year contract April, 2013 – March 2014 for Outdoor Ontario web portal content management, stories, blogs contract management services - Ontario Tourism – Renewed a one year contract April, 2013 – March 2014 for Outdoor Ontario web portal content management, stories, blogs contract management services - Partnerships: PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

HIGHLIGHTS FROM 2013 Partnerships: PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 Multiview – revenue sharing contract to manage digital web and enewsletter banner ads along with management of Current Strokes Enewsletter Multiview – revenue sharing contract to manage digital web and enewsletter banner ads along with management of Current Strokes Enewsletter National Paddling Week June 15-23, producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – 150 events & over 2000 participants nationally 2 nd Annual planned for June 6-15, goal of 200 events with 2500 participants. National Paddling Week June 15-23, producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – 150 events & over 2000 participants nationally 2 nd Annual planned for June 6-15, goal of 200 events with 2500 participants.

HIGHLIGHTS FROM 2013 Partnerships: PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 Ottawa/Gatineau Sports Ecology Park Some progress was made with recommendations for both cities to adopt vision of a whitewater and ecology park in the vicinity of the Chaudiere Dam, Ottawa River. Organizations engaged now include: Ottawa/Gatineau Sports Ecology Park Some progress was made with recommendations for both cities to adopt vision of a whitewater and ecology park in the vicinity of the Chaudiere Dam, Ottawa River. Organizations engaged now include: National Capital Commission National Capital Commission Hydro Ottawa & Quebec Hydro Hydro Ottawa & Quebec Hydro Windmill Development Windmill Development Heritage Canada Heritage Canada Ottawa Heritage Ottawa Heritage Canadian Green Building Council Canadian Green Building Council Paddle Canada Paddle Canada Canadian Wildlife Federation Canadian Wildlife Federation Local First Nations Local First Nations

HIGHLIGHTS FROM 2013 Partnerships: PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 St Lawrence College Kingston, ON St Lawrence College Kingston, ON Marketing students (summer and fall) used Paddle Canada as their final class project Marketing students (summer and fall) used Paddle Canada as their final class project Reviews, audit and future recommendations of PC’s Media Reviews, audit and future recommendations of PC’s Media In November a targeted Youth Leader digital media campaign was completed with great success. In November a targeted Youth Leader digital media campaign was completed with great success. Paddle Ready To Become an Extraordinary Scouts Canada Super Leader? paddlecanada.com/programs/canoe… … #SuperLeader #ScoutsCanada pic.twitter.com/0tmuxeJmzl View on Twitter

BUSY OFFICE STAFF (2013) Replies to issue-based s:4350 Social Media Blasts: Social Media Blasts: Tweets: 263 Tweets: 263 Facebook: 89 Facebook: 89 Enewsletters: 9 (27 issues will be sent in 2014) Enewsletters: 9 (27 issues will be sent in 2014) Social Media Friends & Followers Social Media Friends & Followers Twitter: 1840 Twitter: 1840 Facebook: 1273 ( 451 new likes – and 1500 April 2014) (Avg Weekly Engaged Users 122 ) w/ 1076 total weekly reach Facebook: 1273 ( 451 new likes – and 1500 April 2014) (Avg Weekly Engaged Users 122 ) w/ 1076 total weekly reach Enewsletters: Enewsletters: Website Visits (Monthly): 2576 Viewing 2.68 page each visit 56% are new visitors & 44% returning Website Visits (Monthly): 2576 Viewing 2.68 page each visit 56% are new visitors & 44% returning

PADDLE CANADA COURSES AND CLINICS PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2012 AGM- MARCH 9, 2013

COURSE PARTICIPANTS BY DISCIPLINE IN 2013 PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014 Total Participants 7411 Instructor and Skill Course Combined

PARTICIPATION IN COURSES / CLINICS 4 YEAR COMPARISON PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

NUMBER OF COURSES/CLINICS OFFERED BY DISCIPLINE OVER LAST 4 YEAR PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

COURSE/CLINIC PARTICIPATION DISTRIBUTION (2013) SKILL AND INSTRUCTOR COMBINED PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

PARTICIPATION BY TYPE OF CANOE SKILL COURSE/CLINIC (2013) PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

CANOE COURSE PARTICIPATION BY TYPE OF INSTRUCTOR COURSE (2013) PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

MEMBERSHIP 4 YEAR COMPARISON PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

INSTRUCTORS BY PROVINCE / TERRITORY (2013) PADDLE CANADA EXECUTIVE DIRECTOR'S REPORT FOR 2013 AGM- APRIL 24, 2014

Executive Director’s Report 2013 PADDLE CANADA ANNUAL GENERAL MEETING 2013 APRIL 24, 2014