Marketing Resources at Roosevelt University Library.

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Presentation transcript:

Marketing Resources at Roosevelt University Library

Book Catalogs I-Share- 71 academic libraries in Illinois Worldcat- nationwide, with a few international libraries

Mediamark Reporter MRI+ Product-based marketing research demographics database. First-time users: Click on "Register for a FREE Account" - use your roosevelt.edu or mymail.roosevelt.edu address. Tutorial from Boston University Library: s/mriproductrpt.html

Business Source Premier EBSCO product “Peer Reviewed” button Boolean searching ability Full-text articles Market research reports, industry reports, country reports, company profiles and SWOT analyses

Mergent Online Limited number of users Annual Reports Competitors History

Hoover’s Online Limited number of users History Competitors Build custom report

Lexis-Nexis Academic Full-text articles Corporate Hierarchy Financial information Legal information

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