Larry Galehouse, PE, PS, Director

 Established on July 11, 2003  Created to promote pavement preservation nationally and provide technical support to state and local agencies.  Affiliated with the Michigan State University, College of Engineering, Department of Civil & Environmental Engineering  Sponsored by FP 2, Inc  Established on July 11, 2003  Created to promote pavement preservation nationally and provide technical support to state and local agencies.  Affiliated with the Michigan State University, College of Engineering, Department of Civil & Environmental Engineering  Sponsored by FP 2, Inc

 Original concept of forming NCPP supported by Resolution from the AASHTO Subcommittee on Maintenance in 2002  Start-up funds provided by Michigan State University, Federal Highway Administration, Foundation for Pavement Preservation, and over 50 company/individual donations  NCPP is a non-profit entity  Self-sustaining through program and project revenues  Original concept of forming NCPP supported by Resolution from the AASHTO Subcommittee on Maintenance in 2002  Start-up funds provided by Michigan State University, Federal Highway Administration, Foundation for Pavement Preservation, and over 50 company/individual donations  NCPP is a non-profit entity  Self-sustaining through program and project revenues

 Program for Pavement & Bridge Preservation  Financially supported by 39 AASHTO member agencies  Over 90% of AASHTO member agencies participate in regional partnerships  Program for Pavement & Bridge Preservation  Financially supported by 39 AASHTO member agencies  Over 90% of AASHTO member agencies participate in regional partnerships

MemberAgencyRepresenting John Barton, ChairTexas DOTSCOH Pete WeykampNew York State DOTNASHTO – Region 1 Vacant------SASHTO – Region 2 Roy RisskyKansas DOTMississippi Valley – Region 3 Vacant------WASHTO – Region 4 Bruce JohnsonOregon DOTSubcommittee on Bridges and Structures Judith Corley-LayNorth Carolina DOTSubcommittee on Design, Joint Technical Committee on Pavements Colin FrancoRhode Island DOTSubcommittee on Materials Vacant Subcommittee on Transportation Asset Management Butch WlaschinFHWAFHWA Liaison Lacy LoveAASHTO Kelley RehmAASHTO MemberAgencyRepresenting John Barton, ChairTexas DOTSCOH Pete WeykampNew York State DOTSCOM - NASHTO – Region 1 Vacant------SCOM - SASHTO – Region 2 Roy RisskyKansas DOTSCOM - Mississippi Valley – Region 3 Vacant------SCOM - WASHTO – Region 4 Bruce JohnsonOregon DOTSubcommittee on Bridges and Structures Judith Corley-LayNorth Carolina DOTSubcommittee on Design, Joint Technical Committee on Pavements Colin FrancoRhode Island DOTSubcommittee on Materials Vacant Subcommittee on Transportation Asset Management Butch WlaschinFHWAFHWA Liaison Lacy LoveAASHTO Kelley RehmAASHTO

 Increasing participation industry associations (ACPA, AEMA, ARRA, ARTBA-BPA, FP 2, IGGA, ISSA, NAPA)  More awareness by local highway agencies  Building university membership throughout country  Increasing participation industry associations (ACPA, AEMA, ARRA, ARTBA-BPA, FP 2, IGGA, ISSA, NAPA)  More awareness by local highway agencies  Building university membership throughout country

 Partner with the National Association of County Engineers (NACE)  Partner with the Florida Pavement Preservation Council (FPPC)  Partner with the National Association of County Engineers (NACE)  Partner with the Florida Pavement Preservation Council (FPPC)

 Co-sponsor of National Bridge Management, Inspection and Preservation Conference in St. Louis, MO (Oct 31- Nov 4, 2011)  Co-sponsor of National Pavement Preservation Conference, in Nashville, TN (Aug 27-30, 2012)  Co-sponsor of National Bridge Management, Inspection and Preservation Conference in St. Louis, MO (Oct 31- Nov 4, 2011)  Co-sponsor of National Pavement Preservation Conference, in Nashville, TN (Aug 27-30, 2012)

Preserving the highway system is important too! We’re protecting that huge investment Preserving the highway system is important too! We’re protecting that huge investment

New website

Task Forces 1. New Products and Processes 2. Preservation Product Performance Evaluations 3. Best Practices for Longitudinal Joint Construction and Maintenance 4. Contractor Certification 5. Public Communication on the Benefits of Pavement Preservation Current Chair Kevin Kennedy

Immediate Past Chair Eric Thibodeau Task Forces 1. Project Database 2. Special Provision Specifications 3. Promotion, Marketing, and Public Relations 4. Preservation Specifications 5. Treatment Performance and Cost Effectiveness 6. Education / Certification and Work Force Development

Current Chair Lloyd Neeley Task Forces 1. Chip Seal Guidelines 2. Definitions/Terminology/Communications 3. Promoting Pavement Preservation Secretary/Treasurer Anita Bush

Current Chair Eric Pitts Task Forces 1. Specifications 2. Public Relations 3. Training and Certification 4. Integrating Pavement Preservation into PMS 5. Research 6. Web Page Development

Regional Campaign Overview The plan lays out a step-by-step template for regional campaigns, with eight key components, requiring: Long term strategic effort of stakeholders Aggressive media contact Frequent repetition of consistent message Step 1: Identifying key issues by regions/states Step 2: Communicating strategically Step 3: Identifying and preparing spokespersons Step 4: Building a coalition of supporters Step 5: Accessing and using campaign communication tools Step 6: Engaging the media Step 7: Tracking media coverage Step 8: Evaluating progress

Step 1: Identifying Key Issues by Region Media campaigns succeed when the message is focused, clear and reaches the intended target audience. Because the pavement preservation message is multi- layered and can be somewhat complex, it is especially critical that the message is carefully considered for each region of the country. The Spokesperson Talking Points (see PPP website) provide general, as well as more specific, key messages, some of which may resonate more strongly in certain areas.

Step 2: Communicating Strategically Give the issue a high profile by:  Releasing studies/reports  Introducing legislation related to pavement preservation.

Step 3: Identifying & Preparing Spokespersons Campaign spokespersons should be:  Well versed in all aspects of the pavement preservation message  Familiar with all the campaign tools provided  Credible, prepared, accessible, effective communicators

Step 4: Coalition Building Identifying Potential Supporters Campaign leaders in each region need to identify organizations that will readily join the pavement preservation campaign effort. Such as:  State chambers of commerce  State associations of manufacturers  State associations of small businesses  Other state business associations  State traffic safety associations  State associations of counties, townships, other municipalities  State law enforcement associations  State associations of trucking companies  State associations of insurance agencies  Car insurance associations (AAA)

Step 5: Accessing & Using Campaign Communication Tools Regional campaign leaders and representatives will find campaign communication tools referenced in the Media Campaign Template on the campaign website, as well as the TSP2 and NCPP websites. Accessible tools include:  News Release Templates  Media Fact Sheet  Spokesperson Talking Points  Campaign Brochure  Campaign Billboard  Opinion columns/ Letters to the Editor  Speech/PowerPoint Presentation  Video Clips  Construction Signage

Step 6: Engaging the Media Strategies for gaining major media interest: 1.Introduce legislation that mandates pavement preservation policies in the state 2.Publish reports that grade the condition of major highways and bridges; 3.Release studies that project road and bridge funding shortfalls over the next 10 to 20 years and how pavement preservation can reverse such shortages. Media relations goals:  Obtain editorial support  Generate news/feature articles  Respond to related news coverage  Create news opportunities

Step 7: Tracking Media Coverage Media coverage of the pavement preservation issue, especially supportive editorials from across the country, is extremely valuable in advancing the pavement preservation message. Each positive editorial serves as a media endorsement and can be used to increase additional public awareness through direct distribution to target audiences.

Step 8: Evaluating Progress Campaign Success Measures:  Increased adoption of pavement preservation policies in all levels of local government across the country  Public awareness surveys from year to year  Reduction in number of rebuilds/reconstruction of roads and bridges annually due to increasing usage of pavement preservation treatment.

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