Rodan + Fields Dermatologists Skincare “Changing skin and changing lives” and The Perfect Partnership

Why is Rodan + Fields the right choice for Bella Vita Medical Services Bella Vita currently provides: What is missing from the list? Clinical solutions for skin conditions

Services Bella Vita can provide by adding Rodan + Fields Dermatologists: Increase the amount of clinical solutions just under prescription strength to your customers. Who knows better about skin concerns? The person behind the counter at the Department Store or their trusted doctor that they turn to for help. What is the number one way that a doctor obtains new customers? Word of Mouth That is the same way that skin care choices are made and the reason that the Doctors took this #1 selling brand out of the Department Stores and put it into the hands of the Consultants that wanted to spread the word! Special Tools: Created to Run Your new Skin Care Business Seamlessly Solution Tool – Where every customer can find out the targeted skin care solution for their skin AND get a step by step routine from the Doctors that created ProActiv! RF Connection – Registered Nurses on Staff to answer questions about skin care concerns and questions about products.

Why is Rodan + Fields the right choice for Bella Vita The Dilemma: Medical Center owners have many administrative tasks to complete each day. These tasks, even with the help of a administrative staff, can take away from your passion and desire to serve patients. Often, adding additional services to increase your revenue also requires additional staff members and training costs. In today’s economy, adding additional expensive equipment, staff expense, and a large inventory of products is not ideal for many doctors. The Solution: Rodan + Fields created their products and marketing system so that you can continue doing what you’re passionate about while providing an additional service to your patients that doesn’t interfere with your daily activities. We know you’re busy, so integrating a clinical skincare solution into your medical practice needs to be streamlined, simple, effective and profitable. Rodan + Fields products satisfy all of those criteria!

Dr. Rodan is an Adjunct Clinical Assistant Professor of Dermatology at Stanford University School of Medicine and is a cosmetic dermatologist in private practice in Oakland, California. A graduate of USC Medical School completed her residency at Stanford University School of Medicine. Dr. Rodan is a fellow of the American Academy of Dermatology and a member of the Board of Directors for the American Society of Cosmetic Dermatology and Aesthetic Surgery. She is also a member of the Scientific Advisory Board for Nanopacific Holdings. Meet Dr. Katie Rodan

Meet Dr. Kathy Fields Dr. Fields is a Stanford-trained, board-certified dermatologist who has been in private practice in San Francisco since In her own medical and surgical dermatology practice, Dr. Fields devotes her time to both cosmetic dermatology as well as treating disorders of the skin, hair and nails. Dr. Fields is an Assistant Clinical Professor of Dermatology at UCSF, a fellow of the American Academy of Dermatology, and a member of the American Society for Dermatologic Surgery. Dr. Fields was recently named one of America’s Top Dermatologists, one of America’s Top Physicians, and one of the Best Doctors in the Bay Area in California She is a member of the Annenberg Circle of Dermatology Leadership and has been written up in Who's Who in the American Women and American Business.

Dermatological Dream Team Dr. Fields and Dr. Rodan are the authors of the National Bestseller Write Your Skin a Prescription for Change, the new go-to-guide for taking control of your skin's destiny, and UNBLEMISHED, where they refute some of the most common misunderstandings about acne and present a groundbreaking guide to using over-the-counter medications to banish breakouts forever. Together, Dr. Fields and Dr. Rodan also received the coveted Cosmetic Executive Women’s Award in 2003 for “Changing the direction of the industry” with their creation of Proactiv® Solution.

Real Results Simple solutions to complex problems Our products are based on a philosophy of Multi-Med Therapy—using the right medicines and active cosmetics, in the right formulations, in the right order. As practicing dermatologists, Dr. Rodan and Dr. Fields know that treating the underlying cause of a problem works and yields long-term benefits. To see real changes in your skin, you must use real medicines. Our product development strategy is to combine OTC (over-the-counter) medicines and active cosmetic ingredients to create safe and effective formulations. We take safety and efficacy very seriously. Because we know real results come over time with regular use, our Multi-Med Therapy regimens come packaged in 60 day quantities We’re so confident that your clients will experience results with their first regimen that all of our products come with a 60-day Satisfaction Guarantee.Satisfaction Guarantee

Rodan + Fields Solution Tool They developed this tool based on how they work with their own patients in their practices. Your client takes a 5 minute quiz to answer specific questions and receives their own personalized recommendations and daily skincare routine. Clients have access to experienced dermatological Nurses and highly trained professionals M-F 9-5 PST Products are available online with a bi-monthly auto-ship option to keep your clients seeing results! GET ADVICE What's Right for You? RF Connection Common Questions Glossary We've developed this tool based on how we work with our own patients in our practices. Take 5 minutes to answer the following questions and receive your own personalized recommendations and daily skincare routine.

REVERSE Regimen for Brown Spots, Dullness, and Sun Damage UNBLEMISH Regimen For Acne and Post-Acne Scarring, Marks Redefine Regimen for Fine Lines, Wrinkles, and Loss of Firmness SOOTHE Regimen for Sensitive, Irritated Skin, and Facial Redness Rodan + Fields Regimens for Common Skin Concerns The Doctors created these regimens to address the top four skin care issues they see in there offices. Bringing Dermatological products to the masses.

Clinically-proven to deliver brighter, smoother, younger-looking, and more even-toned skin.* REVERSE clinical study results BONUS! Showed visible improvement in brightness Reported smoother skin texture Showed visible reduction in brown spots and dullness Reported visible reduction in fine lines *An independent evaluator was secured to conduct the study of women, ages 29-72, over 2 months. The subjects’ skin conditions were recorded on Day 1, and evaluated on Day 60 by both the subjects themselves and the independent evaluator. Percentages are of women who showed or reported improvement. 98% 90% 30%

Redefine clinical study results 34% Improvement in firmness 41% Improvement in moisturization 60% Improvement in skin barrier strength 48% Increase in skin smoothness 34% Improvement in fine lines and wrinkles

UNBLEMISH clinical study results Clinically Measured Results 23% decrease in acne grade in 2 weeks 43% decrease in acne grade in 4 weeks 59% decrease in acne grade in 6 weeks 80% of participants experienced decrease in overall pigmentation 52% of participants experienced decreased in brown spots

SOOTHE Sensitive Skin Treatment participants included, mild to moderate rosacea The following results were found after 5 minutes: Redness: 56% reduction Peeling: 80% reduction Dryness: 79% reduction Stinging: 60% reduction Overall Irritation: 78% reduction SOOTHE clinical study results

Something to Consider… Every patient who leaves your office TODAY represents $252 or more per year in annual revenue that could come to your salon simply by sharing Rodan + Fields Dermatologists with him/her… How Many patients did You see Today? If you see 30 patients each day and just 10% of them became Rodan + Fields Dermatologist Product users, this could mean an *additional revenue of over $2500 in your First Month. *Rodan+Fields Dermatologists does not guarantee income. Income is based on individual efforts and results vary.

Preferred Customer Income Calculator Average # of Clients seen per day: 20 Percentage of those clients who buy: 10% # of Preferred Customers added per day: 2 # of PCs added per month - 5 day/week; 4 weeks/month: 40 Potential First Month Income: $1,680 Your Potential Annual Income: $70,560 For every Salon you refer who does the same thing, Your Potential Annual Commission per office: $10,808 Average # of Clients seen per day: 30 Percentage of those clients who buy: 10% # of Preferred Customers added per day: 3 # of PCs added per month (5 day/week; 4 weeks/month: 60 Potential First Month Income: $2,520 Your Potential Annual Income: $105,840 For every Salon you refer who does the same thing, Your Potential Annual Commission per office: $15,120 Average # of Clients seen per day: 40 Percentage of those clients who buy: 10% # of Preferred Customers added per day: 4 # of PCs added per month - 5 day/week; 4 weeks/month: 80 Potential First Month Income: $3,360 Your Potential Annual Income: $141,120 For every Salon you refer who does the same thing, Your Potential Annual Commission per office: $20,160 Rodan + Fields Dermatologists does not guarantee income. Income is based on individual efforts and results vary.

With a more affordable skincare line, you will attract more consumers. No Inventory! Affordable skincare that works leads to a happy, satisfied client who will tell others of their success. Rodan + Fields allows you the opportunity to give your clients what they want…. affordable, clinically proven skincare that works! Make Skincare Affordable!

What Can We Do For You? As a distributor of Rodan + Fields products, you will earn 25% commission on retail products! You will earn 31% from preferred customers! Preferred customers will receive a shipment of products every two months at a 10% discount and free shipping! This allows you to continue to earn long term residual profits. And maintain a relationship with your stylists and their patients if they leave

Who Are We? Rodan + Fields is the brand you can trust to provide proven clinical skincare options to your clients. Years of clinical research and data backs each product line. Rodan + Fields meets your needs for cost control, quality products, and profit.

Why Partner With Dr. Rodan and Dr. Fields? Minimal Start Up Cost Full Training and Office setup provided by your Representative Very Little interruption to your salon’s daily activities Low Overhead No Inventory Required! Simple Product Line – four regimens, each targeting a specific skin care concern: Sun Damage / Brown Spots Aging Acne / Blemishes / Post Acne Marks Sensitive Skin / Eczema / Rosacea / Dermatitis / Psoriasis Products are clinically Proven to provide guaranteed results Products come with an empty bottle, 60 day money back guarantee RF Connection on-staff Dermatological Nurses to answer all of your and your customer’s questions and concerns Any product issues, exchanges or returns for the customer are handled directly by corporate customer service Monthly residual revenue stream through the Preferred Customer program When you refer other doctors, you benefit financially from their efforts as well as yours