the Utah Phoenix Alliance Presents… Tobacco 101

What we as a generation think about tobacco… ________________________________________________ Smoking is “bad” for you Cigarettes : tobacco rolled in paper Smoking makes your teeth yellow and your clothes smell Tobacco contains Nicotine . People can quit if they really want to Smoking causes cancer . Tobacco companies are just like other businesses… they’re just trying to make a profit.

What the industry knows… First, they make a deadly product that, when used as intended, will kill 1/3 of its consumers. They lie and try to cover up this fact from the public. Cigarettes are much more than tobacco rolled in paper. Each cigarette is carefully engineered to keep consumers addicted… for life. They target your age group to replace those who die from the habit. They manipulate us through advertising and marketing.

Let’s Start With The Obvious Health Effects

COMBINED. each year, tobacco kills more people than AIDS, alcohol, illegal drugs, fires, suicides, murders, and car accidents… COMBINED.

The death toll… The death toll… Tobacco kills: One out of every three of its consumers More than 1,200 people in the United States daily 5 million around the world every year 1,100 in Utah every year 50,000+ from second hand smoke…

Secondhand Smoke All of the dangers of cigarettes hold true for secondhand smoke. There are over 50,000 deaths annually due to secondhand smoke. each year, 280 children die from respiratory illnesses due to secondhand smoke. 430 infants from SIDS. “If children don't like to be in a smoky room, they'll leave.” When asked by a shareholder about infants, who can't leave a smoky room, Harper stated, “At some point, they begin to crawl.” (David Carrig, April 18, 1996)

chemicals MUCH more than just tobacco rolled in paper x x 500 chemicals in a cigarette More than 4,000 once lit MUCH more than just tobacco rolled in paper There are no restrictions on what Big Tobacco can or can’t put in a cigarette. The industry uses Physicists, Genetic Engineers, and Chemists to design cigarettes. All the chemicals are added, all the work done for one reason… HEIGHTEN THE ADDICTIVENESS OF THE CIGARETTES

Just a small sample: 43 of the 500 chemicals are cancer-causing. Nicotine. the addictive stuff Ammonia. house cleaner Urea. Do the math… Formaldehyde. embalming fluid Even a couple radioactive chemicals. 43 of the 500 chemicals are cancer-causing. Many others that just mess with your heart and muscle functions, among other things…

nicotine Proven as addictive as marijuana and cocaine. One drop of nicotine injected directly into the blood stream will kill you in less than seven seconds. nicotine keeps the tobacco industry thriving. It changes the way your brain looks and functions “Of course its addictive. That’s why you smoke the stuff.” -Ross Johnson, RJ Reynolds Tobacco 1994

Holds the same risks as cigarettes Alternatives? Smokeless tobacco (chew, snuff, etc.) has 28 known cancer causing chemicals ________ Leukoplakia, heart disease, gum and tooth disease, and of course, all kinds of cancer. ________ Holds the same risks as cigarettes ________ It can be harder to quit. ________ One average-sized pinch or pouch held between the cheek and gum for about 30 minutes delivers the same amount of nicotine as 3 or 4 cigarettes.

Alternatives? Cancer of the mouth, Some premium cigars have the tobacco equivalent of an entire pack of cigarettes. Smoke from one cigar exceeds those from three cigarettes. Cigars can contain as much as 75 times more tar and nicotine than cigarette tobacco. Cancer of the mouth, esophagus, larynx, and lung.

…smokeless “alternatives”… Snuff. Chew. (gum cancer) (death) Sticks. Orbs. Strips. (heart disease) Snus. Dip. (lukoplakia) (Hairy tongue)

Big Tobacco Who are they?

Who “they” are… Top 3 makers and marketers of tobacco. Altria (Philip Morris) Marlboro, Virginia Slims, Parliament RJ Reynolds Camel, Pall Mall, Kool, Salem, Winston, Lucky Strike Who “they” are… Lorillard Newport, Kent

Their lies… PUBLIC PUBLIC STATEMENT STATEMENT PRIVATE DOCUMENT PRIVATE “I do not believe that nicotine is addictive.” Thomas Sandefur (Brown and Williamson, 1998) “I believe nicotine is not addictive.” William Campbell (Philip Morris, 1998) PUBLIC STATEMENT PUBLIC STATEMENT “Lets face facts. Cigarette smoke is biologically active. Nicotine is a potent Pharmacological agent. Every toxicologist, physiologist, medical doctor and most chemists know that. It’s not a secret.” (Philip Morris, 1982) “Nicotine is addictive. We are, then, in the business of selling nicotine – an addictive drug in the release of stress mechanisms.” (Brown and Williamson, 1963) PRIVATE DOCUMENT PRIVATE DOCUMENT Their lies…

--------- --------- Their manipulation Filters low tar/low nicotine In the 1950’s, Tobacco companies started adding Filters to their cigarettes. In the 1970’s, they started producing low tar/low nicotine cigarettes. ---------

Their manipulation… US Big Tobacco advertising is just another word for manipulation. Who do they manipulate? US “Today’s teenager is tomorrow’s potential regular customer… The smoking patterns of today’s teenagers are particularly important to Philip Morris.” 1981 Philip Morris Report

to control our own lives. As teens we are looking to control our own lives. ____ Advertising… We are: Taking risks Rebelling Commanding respect Trying to fit in Expressing ourselves Seeking independence _____ Big Tobacco advertising makes cigarettes look: sexy mature rebellious fashionable cool

Even their anti-tobacco campaign is manipulating…

(Philip Morris USA website) Lies. Lies. Lies. “As the manufacturer of products intended for adult tobacco consumers, Philip Morris USA is committed to helping reduce underage tobacco use.” (Philip Morris USA website) “The marketing of tobacco products should not be targeted to minors and non-tobacco users.” (RJ Reynolds Website)

Not marketing to youth, huh?

Introducing Camel no.9’s

Advertising $63.7 million spend In Utah alone each year You'll see these images everywhere. Tobacco is one of the most HEAVILY advertised products in America advertising: $12.4 billion a year (about $34 million a day) $63.7 million spend In Utah alone each year

Their advertising… Magazines Product placement Give-aways Sponsorships Convenience stores

If only they told the truth…

Why us? HUGE Teen market is They need to replace the 1200+ smokers dying daily. If you start smoking Before the age of 18, You have a 10% chance Of quitting… Teen market is HUGE (2002 census – 31 million teens spending $170 Billion a year) We are trend setters. We are trend followers.

Our consequences Approximately 70% of teens that smoke say they wouldn’t start smoking if they could do it over again. Each day, about 4,000 kids try their first cigarette; and each day another 1,000+ others under 18 become regular smokers. That’s 400,000 new underage daily smokers in the U.S. each year.

This is how much they care: “We don’t smoke it. We just sell it. We reserve that right for the YOUNG, the BLACK, the POOR, and the STUPID.” Dave Goerlitz, former Winston man quoting an executive

www.utahphoenixalliance.org Check out the Utah Phoenix Alliance at: “Now you know, and knowing is half the battle.” – G.I. Joe What’s the rest of the battle? Check out the Utah Phoenix Alliance at: www.utahphoenixalliance.org