Aim: How can we define Mass Media? Do Now: What do you think the word media means? HW: Bring in a print advertisement (from a newspaper, magazine, online) Thursday. Vocab Unit 7 due next Tuesday!!! Monday 2/2/15

Intro: Textbook Distribution Take a few minutes to thumb through the textbook. Overview of the course: Advertising, Books, Radio, Television, Film Projects- Advertisement, Children's book, TV Show, Radio Station, Film Grades Participation – 20% Other grades – 80% Projects - X4 Tests – X3 Quizzes, worksheets, writing assignments – X2 Vocab Quizzes – X1

I. What are mass media? (Grammar NOTE: Yes, I mean ‘are’. There are many types. “Media” is the plural of “medium”. Have you heard of the show Medium?)

A. History of mass media Human desire and need to break the barriers of time and distance Live beyond a lifetime Move beyond the distance we can physically travel Like space…the final frontier

B. Definitions Medium: a channel or system of communication Speech is most widely used Others: painting, sign language, written word, music, images, smoke signals Mass medium: means of communicating to a large number of people Television, radio, newspapers, magazines, books, films, recordings, internet Not possible until the invention of the printing press in 1458 by Johannes Gutenberg

MORE Definitions Personal communication media Personal communication media: Method of communication through time and space, but not involving the masses Broadcast media Broadcast media: radio and television Using electric signals to reach a large audience Cable television: not broadcasting because wires are used to carry the programs to specific households.

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Click on the link to show the video (5:40) Because I like British accents: st=PLT9ZfvHAfLjmgEPHnk8jFY8vHn3kmZie_ st=PLT9ZfvHAfLjmgEPHnk8jFY8vHn3kmZie_ Just watch the first lesson. (6:36)

II. Global View of Broadcasting A. USA: Radio – mostly music and DJs; all-news station and talk show (sports) Television – daytime drama, sitcoms, adventure, game shows, news, reality TV, PBS (culture and education) B. Europe and Canada: More cultural and educational TV Governments believe that advertising should not control programming Ex: BBC – no advertising / supported by tax paid through TV and radio sales

Small countries: buy US television shows (dubbed) even if they are inconsistent with the country’s perceived / accepted value system Communist and 3 rd world nations: all broadcasting is controlled by the government Governments use stations to encourage patriotism and control news (governments own and operate most of the world’s radio and television stations) Radio transmitters guarded by high fences and machine guns Rebels attempt to overthrow government through broadcast transmitters

Control of broadcasting means control of minds…

What do mass media produce? The Role of Celebrity (What need do celebrities fill?) Concept expanded when technology made possible the duplication and distribution of images. Fulfill the public need of fantasy Audience identifies with celebrities who live out fantasies “Stars” – different, but not too different from their fans Celebrity = glamorous self

Celebrities - continued Development of Hollywood Stars must lead glamorous lives (created if necessary) – pseudo events whose purpose is to attract attention Recording industry followed the lead (Motown Records)

Changes caused by mass media Before Mass Media Before Mass Media Well-known people were famous for actions or achievements Public knew and admired heroes Since Mass Media Since Mass Media Well known because of manufactured image Public knows and admires celebrities

What is media? Take out a piece of paper and write down the following terms. Culture Mass communication Mass media

Definitions Culture The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. Mass communication: The process of designing and delivering cultural messages and stories to large diverse audiences through media channels as old as the book and as new as the Internet. Mass Media Are the cultural industries-the channels of communication- that produce and distribute songs, novels, newspapers, movies, Internet services, and other cultural products to large numbers of people.

Summary: What is Mass Media? HW: Bring in a print advertisement (from a newspaper, magazine, online) Thursday. Vocab Unit 7 due next Tuesday!!!