16 October 20061. 2 Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London

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Presentation transcript:

16 October 20061

2 Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London

Cycle to Work Guarantee – Background 28 Sept 20123

4 Why revisit the Guarantee TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work Employers state they want offers for employees toolkits to help promote cycling recognition for good practice guidance: cycle to work schemes, parking, pool bikes etc

28 Sept New name, new website! 1.Persuade employers that promoting cycling is a desirable thing to do 2.Offer support/incentives: signing up = offers, recognition, information etc 3.Dynamic site, regularly updated – twitter, news feed, new offers etc ‘employers4cycling’ Award Scheme Awarded to employers who have made extra steps to promote cycling Tiered award – incentivise employees to keep improving Gives employers recognition

28 Sept 20126

What next? Website design and build complete – Sept Work with cycle business to obtain offers – Sept/Oct Employer engagement – Oct Website goes live – 18 th Sept Launch event of new website and awards – 25 th Oct 28 Sept 20127

8 tfl.gov.uk