1 Chapter 9 E-commerce portal design strategy

Learning objectives  At the end of the chapter, the students would learn  The need to design e-commerce portal  A framework to design the portal for effective channel management  Implementation strategy for the portal 2

Need for e-commerce portal  Internet has impacted on the way we interacted with friends, carried out our business operations  Has impacted on brand equity of a firm  ecommerce surviving and growing every year  Survived 7/11 because internet based organizations executed their disaster recovery  Survival was easy for the organizations who had e-commerce portal  Could regroup faster  adopted changes in the regulations faster  Least affected in corporate accounting scandals  After dot com bust, ecommerce was an essential and growing part of the organizations  e-commerce portal gives optimum benefits  aligned with business model 3

 consolidate IT infrastructure  reduce costs in maintaining  meet all the requirements of regulatory as well as other stakeholders, such as  Human Resource (HR) portal,  Finance portal,  Marketing portal  CIO is asked to justify existence of each portal and provide the value to the stakeholders  align the business model with technology investment  e-commerce portal strategy is desirable in consultation with all stakehilders 4 Delivering Value through e-commerce portal

Delivering Value through e-commerce portal..contd..  Aligning business model with portal strategy  Creating a steering committee for design and implementation  Business head should be the leader for the committee  Defining strategic goals that would feasible and also technically possible  Senior management commitment  Define road map  Understand As-Is and To-Be process  Define stakeholders expectations  Define measurement systems  Maintainability  Cross functional integration for future  Business versus technology 5

Role of CIO in portal design  Role of CIO has been defined in many forward looking organizations  use IT to support business goals  initiatives in IT infrastructure  align IT goals with vision and mission  CIO is responsible for the information technology and computer systems that support organization goals  Use IT as a strategic tool for business models  CIO is involved with analyzing and reworking existing business processes  identifying and exploiting the enterprise's knowledge resources  to integrate IT with immediate business plans  Prepares an effective risk management plan  Involves stakeholders participation in decision making  On summary, CIO has a combined role of enterprise architects, project managers, and business analysts 6

Cloud Computing and e-commerce portal design  Choice of private, hybrid or public cloud - as per its convenience and business requirements  No need to require spending time and efforts for designing the portal  adaptation of best practices,  global standardization of tools and procedures  create a portal easier and faster  Easier for new enterprises  easier for using data mines and Artificial Intelligence  Business analytics tool from existing portal tools  Makes the development cost less  best suited to market niches, where small-volume manufacturing or niche talent and skills are required 7

Case Study – Walmart.com and Futurebazaar.com Analyze the case in the following manner:  Industry characteristics  Porter’s five forces  Illustrate traditional supply chain  Advantages and disadvantages of traditional supply chain  Vision, Mission and Business goals of the company  SWOT analysis  Issues and challenges faced by the company  E-commerce strategy  Challenges faced in changing from traditional to e- commerce strategy 8

Case Study – Walmart.com and Futurebazaar.com..contd..  Stakeholders and their value propositions  Role of CIO in ecommerce strategy  Roadmap for implementation  Steering committee  Who should be members?  Roles and responsibilities for members  Communication Strategy during implementation  Rewards and recognition to be given for motivating employees  Status review  Milestones  Critical Success Factors to be reviewed  Feedback mechanism for further improvement 9

Summary  E-commerce portals provide enterprise wide solutions to a broad and diverse set of departmental problems  This helps in providing solutions to business processes  involvement of end users and different stakeholders is necessary  set the priorities and provide solutions to the business model through e-commerce portal  Helps in defining a portal strategy 10