Monetization & KPIs of Real Money Gaming and Social Casino Gaming Matthew Cullen – President, RocketPlay Mike Reaves – CEO, Cashbet

Number of Players Social vs. Real Money Gaming 40 – 60 million online gamblers, worldwide 800 million+ social gamers, worldwide, MONTHLY!

Acquisition Costs Social vs. Real Money Gaming Social Gaming On avg. $1-$7 and rising Facebook, mobile ad networks, incent/non incent Real Money Gaming ~$250-400, mature market Affiliate networks SEM in regulated markets

Life Time Value Social vs. Real Money Gaming 2012 LTV Online Gambling ~$1000 Social/Mobile $2 - $5

Revenues Social vs. Real Money Gaming Online Gambling $36 billion Social/Mobile $6.2 billion

Monetization of Social Casino Gaming In App Purchases (IAP) currency, chips Virtual Goods cigars, cocktails, virtual items/gifts Return to player (RTP) sets the economy Offers incentivized, non-incentivized Ad sponsorships

Monetization of Real Money Gaming Rake (mainly poker, bingo, etc.) House Edge (Return to Player (RTP) Theoretical win Actual win Handle Drop Hold

KPIs of Social Casino Gaming Cost per install (CPI) Daily/Monthly active user (DAU, MAU) Retention (D1, D7, D30) Engagement Average revenue per daily active user (ARPDAU) Average revenue per active user (ARPU) Return to Player (RTP) Lifetime value (LTV)

KPIs of Real Money Gaming Cost per acquisition – CPA (depositing player) Wagers per hour (spins, hands, bets, etc.) Length of play Average bet Lifetime value (LTV)

Thank You! matthew.c@rocketplay.com mreaves@cashbet.com Questions Thank You! matthew.c@rocketplay.com mreaves@cashbet.com